Week 4 Midtern Essay Example

Week 4 Midtern Essay Midterm Exam Return to Assessment List Part 1 of 1 96. 0/ 100. 0 Points Question 1 of 50 2. 0/ 2. 0 Points Which of the following is the most complete and accurate definition of psychology? A. The study of behavior and mental processes B. The study of the mind of humans and other animals C. The study of mental health and illness D. The study of the human mind Answer Key: A Question 2 of 50 2. 0/ 2. 0 Points Empirical evidence is derived from careful observation, experimentation, and ______________. A. Psychology B. Measurement C. Psychobabble D. Common sense Answer Key: B Question 3 of 50 2. / 2. 0 Points Graphology or handwriting analysis, uses precise measurements in order to determine personality characteristics from a sample of ones handwriting. However, there is little empirical evidence to suggest that graphology is accurate in determining ones personality from a handwriting sample. Graphology is an example of ______________. A. Fortune-telling B. Common sense C. Pseudoscience D. Numerology Answer Key: C Question 4 of 50 0. 0/ 2. 0 Points Mark has a strong desire to quit smoking. A psychologist from the biological perspective would most likely try to help by _____________. A. Delivering a shock to Marks wrist juts as he inhales B. Probing Marks unconscious desire to smoke and his need for oral fulfillment. C. Finding a drug that helps Marks craving for nicotine D. Emphasizing that smoking is a decision and that Mark has the cognitive control to quit. Answer Key: C Question 5 of 50 2. 0/ 2. 0 Points The _________________ perspective emphasizes what goes on in peoples heads, including mental process, such as perception, memory, language, or problem solving. A. Biological B. Learning C. Cognitive D. Sociocultural Answer Key: C Question 6 of 50 0. 0/ 2. 0 Points Several middle-school girls were watching their classmates, Jon and Jason, engage in a rough-and-tumble wrestling match. The attention of the girls seemed to intensity the boys play. A psychologist trained in the psychoanalytic perspective would most likely wonder, _______________. A. What are the basic emotional reactions evoked by the presence of the girls B. Do these boys have smaller head bumps devoted to cautiousness than most boys C. What is the purpose of rough-and-tumble play in the adaptive changes of early adolescence D. Did these boys have early childhood traumas that unconsciously cause aggressive behavior. We will write a custom essay sample on Week 4 Midtern specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Week 4 Midtern specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Week 4 Midtern specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Answer Key: D Question 7 of 50 2. 0/ 2. 0 Points Making a generalization based on a personal experience or a few examples is referred to as ______________. A. Argument by anecdote B. Examination of evidence C. Principle of falsifiability D. Analysis of assumptions Answer Key: A Question 8 of 50 2. 0/ 2. 0 Points Procedures used to measure and evaluate personality traits, emotional states, aptitudes, and values are called ____________. A. Laboratory observations B. Control conditions C. Psychological tests D. Field research Answer Key: C Question 9 of 50 2. 0/ 2. 0 Points A psychological tests is said to be valid if it ________________. A. Measures what it is designed to measure B. Compares results against established standards of performance C. Produces the same results from one time to the next D. Allows test-takers to fully demonstrate the extent of their abilities Answer Key: A Question 10 of 50 2. 0/ 2. 0 Points When two variables are not related, the correlation coefficient will be close to ___________. A. 0 B. -1 C. +1 D. +10 Answer Key: A Question 11 of 50 2. 0/ 2. 0 Points A researcher plans to investigate whether a cup of hot milk at night helps eople relax so that they fall asleep quickly. In this study, _____________. A. The independent variable is the amount of time it takes the person to fall asleep B. The independent variable is the lab in which the research is conducted. C. The independent variable is the hot milk at bedtime D. The independent variable is the hypothesis of the study. Answer Key: C Question 12 of 50 2. 0/ 2. 0 Points An inactive substance or fake treatment that is used as a control in an experiment is called a(n)____________. A. Dependent variable B. Experimental group C. Placebo D. Control condition Answer Key: C Question 13 of 50 2. 0/ 2. 0 Points A(n) ________________ is a characteristic of an individual describing a habitual way of behaving, thinking, or feeling. A. Personality B. Trait C. Defense mechanism D. Archetype Answer Key: B Question 14 of 50 2. 0/ 2. 0 Points Jesse becomes furious when her favorite hockey player is intentionally hurt by an opponent. According to Freuds model of the mind, her id would unconsciously tell her, ____________. A. Thou shalt not kill. B. Im going to tear this program in half! C. What, me angry? I could never get angry. D. Im so angry I could kill that player! Answer Key: D Question 15 of 50 2. 0/ 2. 0 Points One of the most influential trait theorists was ____________ who recognized that not all traits have equal weight and significance in peoples lives. A. Abraham Maslow B. John B. Watson C. Gordon Allport D. Karen Horney Answer Key: C Question 16 of 50 2. 0/ 2. 0 Points Rachel is talkative, sociable, and adventurous. She loves to be the center of a ttention. Which of the Big Five personality traits pertains to Rachels characteristic behavior? A. Agreeableness v. antagonism B. Openness to experience v. resistance C. Extraversion v. introversion D. Neuroticism v. emotional stability Answer Key: C Question 17 of 50 2. 0/ 2. 0 Points ______________ is a statistical estimate of the proportion of the total variance in some trait that is attributable to genetic differences among individuals within a group. A. Reciprocal determinism B. Heritability C. Factor analysis D. Congruence Answer Key: B Question 18 of 50 2. 0/ 2. 0 Points In behavioral-genetic research, __________________ includes the family background in which you grew up and the experiences you shared with your siblings and parents. A. Surface structure B. Nonshared environment C. Shared environment D. Deep structure Answer Key: C Question 19 of 50 2. 0/ 2. 0 Points According to Maslow, the most important aspects of personality are the ___________________ _. A. Big Five personality traits B. Instincts and repressed conflicts of a person C. Qualities of the self-actualized person D. Reinforcers and punishers in a persons learning history. Answer Key: C Question 20 of 50 2. 0/ 2. 0 Points According to Carl Rogers, ______________ is love and support given to another with no strings attached. A. The condition of worth B. Unconditional positive regard C. Existentialism D. Self-actualization Answer Key: B Question 21 of 50 2. 0/ 2. 0 Points After implantation of the zygote is completed, the ____________ stage of prenatal development begins. A. Embryonic B. Structural C. Germinal D. Fetal Answer Key: A Question 22 of 50 2. 0/ 2. 0 Points Which of the following outcomes is associated with maternal exposure to lead during pregnancy? A. Defects in the eye, ear, and heart B. Attention problems and lower IQ C. Increased likelihood of prematurity and low birth weight D. Mental retardation, blindness, and other physical disorders Answer Key: B Question 23 of 50 2. 0/ 2. Points Researchers have found that baby talk by parents _________________. A. Helps babies learn the melody and rhythm of their native language B. Holds children back from learning real language faster C. Promotes telegraphic speech, especially if it is overused D. Teaches children the correct grammar of their native language Answer Key: A Question 24 of 50 2. 0/ 2. 0 Points Noam Chomsky viewed language acquisition in children as the result of _______________. A. An innate mental module that allows young children to develop language B. Reinforcement by adults of correct language production C. Utilitarian learning in which children learn that correct language produces desirable results D. Classical conditioning of innate utterances produced by infants and young children. Answer Key: A Question 25 of 50 2. 0/ 2. 0 Points In Jean Piagets theory, the process of absorbing new information into existing mental categories is called __________________. A. Assimilation B. Accommodation C. Conservation D. Egocentrism Answer Key: A Question 26 of 50 2. 0/ 2. 0 Points Layla understands that Daddy is her father but does not understand that she is Daddys daughter. Piaget would suggest that Layla is in the ___________ stage. A. Preoperational B. Formal operations C. Sensorimotor D. Concrete operations Answer Key: A Question 27 of 50 2. 0/ 2. 0 Points All of the following would be considered gender differences EXCEPT the difference between men and women in regard to ______________. A. Sexual attitudes B. Doing laundry C. Reading romance novels D. Color blindness Answer Key: D Question 28 of 50 2. 0/ 2. 0 Points Learning theorists believe that gender socialization begins _______________. A. At the moment of a childs birth B. When the child comprehends speech C. When children label themselves boys or girls D. When children have developed a secure gender identity Answer Key: A Question 29 of 50 2. 0/ 2. 0 Points Comparisons of hormone production in boys and girls show that ______________. A. Before puberty, boys have higher levels of estrogen than girls do B. From puberty on, boys and girls produce the same amounts of androgens and estrogens C. Before puberty, girls have higher levels of estrogen than do boys D. From puberty on, boys produce more androgens and girls produce more estrogens. Answer Key: D Question 30 of 50 2. 0/ 2. 0 Points Adolescent girls who are lonely, depressed, worried, or angry are more likely than boys to express these concerns by _______________. A. Engaging in rule-breaking and risk-taking behaviors B. Internalizing their feelings C. Becoming aggressive and acting out sexually D. Attempting suicide Answer Key: B Question 31 of 50 2. 0/ 2. 0 Points During Eriksons stage of _____________, a person is acquiring new physical and mental skills, setting goals, and enjoying newfound talents, but must learn to control impulses. A. Initiative versus guilt B. Generativity versus stagnation C. Autonomy versus shame and doubt D. Ego integrity versus despair Answer Key: A Question 32 of 50 2. 0/ 2. 0 Points As people move into old age, the speed of cognitive processing ______________. A. Slows significantly B. Increases for those who take vitamins C. Slows rapidly D. Does not change at all Answer Key: A Question 33 of 50 2. 0/ 2. 0 Points Which of the following is NOT one of the child-rearing practices suggested by child development research? A. Set high expectations that are appropriate to the childs age B. Allow children to express their disagreements about rules C. Encourage empathy by showing how fighting hurts and disrupts others D. Always punish behavior that violates family rules Answer Key: D Question 34 of 50 2. 0/ 2. 0 Points The spinal cord is actually an extension of the _______________. A. Bodys visceral organs B. Skeletal nervous system C. Brain D. Sensory nerves Answer Key: C Question 35 of 50 2. 0/ 2. 0 Points Which is one function of the myelin sheath? A. To form cranial nerves B. To speed up neural transmission C. To create interference among neural signals D. To release neurotransmitters Answer Key: B Question 36 of 50 2. 0/ 2. 0 Points Which hormones are involved in emotion and stress? A. Estrogen B. Melatonin C. Adrenal hormones D. Progesterone Answer Key: C Question 37 of 50 2. 0/ 2. 0 Points The outer part of each adrenal gland produces _____________, which increases blood-sugar levels and boosts energy. A. Estrogen B. Androgen C. Cortisol D. Melatonin Answer Key: C Question 38 of 50 2. 0/ 2. 0 Points Which structure of the brain is called the gateway to memory? A. Amygdala B. Hippocampus C. Cerebellum D. Thalamus Answer Key: B Question 39 of 50 2. 0/ 2. 0 Points ______________ area is responsible for language comprehension and is located in the left ________ lobe. A. Brocas; temporal B. Wernickes; temporal C. Brocas; frontal D. Wernickes; frontal Answer Key: B Question 40 of 50 2. 0/ 2. 0 Points According to the text, what is the primary nervous system stimulus that informs the biological clock? A. Visual B. Taste C. Smell D. Balance Answer Key: A Question 41 of 50 2. 0/ 2. 0 Points Emilio is currently in Stage 2 sleep. This means his EEG is showing ________ waves. A. only delta B. occasional delta C. rapid, high peaking D. small, irregular brain Answer Key: C Question 42 of 50 2. 0/ 2. 0 Points Depressants exert their influence on the brain by _____________. A. Slowing down activity in the central nervous system B. Mimicking the action of endorphins, producing a feeling of euphoria C. Disrupting normal thought and perceptual processes D. Speeding up activity in the central nervous system Answer Key: A Question 43 of 50 2. 0/ 2. 0 Points Which of the following drugs is a psychedelic? A. LSD B. Alcohol C. Amphetamines D. Heroin Answer Key: A Question 44 of 50 2. 0/ 2. 0 Points At the orientation for first-year students, April felt overwhelmed by the number of people, the multiple conversations and the forms that needed to be completed. April is experiencing ____________. A. Sensory overload B. Notable differences C. Sensory adaptation D. Sensory deprivation Answer Key: A Question 45 of 50 2. 0/ 2. 0 Points Which of the following is a Gestalt principle? A. Brightness B. Saturation C. Proximity D. Acuity Answer Key: C Question 46 of 50 2. 0/ 2. 0 Points The thing that makes a middle-C note on a flute sound very different from a middle-C note on a clarinet is ____________. A. Frequency B. Loudness C. Timbre D. Pitch Answer Key: C Question 47 of 50 2. 0/ 2. 0 Points What two senses keep us informed about the movement of our own body? A. Homeostasis and balance B. Equilibrium and homeostasis C. Equilibrium and Kinesthesis D. Kinesthesis and homeostasis Answer Key: C Question 48 of 50 2. 0/ 2. 0 Points The deepest stage of sleep is______________ sleep. A. Stage 1 B. Stage 2 C. REM D. Stage 4 Answer Key: D Question 49 of 50 2. 0/ 2. 0 Points As Bridget is walking through a parking lot, a bicyclist swerves toward her. Her heart races and sweat breaks out as she jumps out of harm’s way. Soon, Bridget’s heart begins to decrease and return to a regular rhythm. This calming reaction is due to the action of Bridget’s ______________. A. somatic nervous system B. keletal nervous system C. parasympathetic nervous system D. sympathetic nervous system Answer Key: C Question 50 of 50 2. 0/ 2. 0 Points How did infant rhesus monkeys that were raised with both an artificial â€Å"wire mother† and an artificial â€Å"cloth mother† respond to these objects? A. They became attached to the artificial mother that supplied milk. B. They avoided both mothers except when they were hungry. C. They would not eat or drink, and soon died. D. They would cling to the â€Å"cloth mother,† especially when they were frightened or startled. Answer Key: D http://biology-forums. com/index. php? topic=33156. 0

Effective Communication Essays

Effective Communication Essays Effective Communication Essay Effective Communication Essay Most people think communicating is easy, after all it is something we have done our entire lives. There is some truth in this view. Communicating should be straightforward; what makes it challenging, and frustrating are the barriers people put In the way. There are many obstacles affecting communication, however, this paper will concentrate on how emotions can create a barrier. Barrier Team C chose emotions as a barrier because emotions can create a barrier Id the immunization or receiver let their emotion get in the way of the communication; how you say something is as important as what you say, and the receiver needs to keep their emotions out of the intended message too. Most people have experienced communication barriers due to emotions. People In negative moods are more likely to scrutinize messages In greater detail, whereas those in positive moods tend to accept communications at face value (Robbins Judge, 2013, p. MM. One example is in a restaurant setting if someone has a bad r a negative experience they are more likely to complain. Whereas someone who has a positive experience, they are not as likely to tell the manager they had a great experience. Extreme emotions such as Jubilation or depression are most likely to hinder effective communication. In such Instances, we are most prone to disregard our rational and objective thinking processes and substitute emotional Judgments CITATION Robber 353 1033 (Robbins Judge, 2013, p. 353). The reason why people do not think or speak rationally when they experience Jubilation or depression s because they are two extreme emotions that people experience that affect them emotionally . There are countless occasions where someone let emotions interfere with communication; here are a few real life examples. Real life examples A worker In a companys call center communicates with clients Vela telephone. A majority of the calls taken Involve a customer In a high stress situation. The reason for the call is normally that the client is experiencing a problem with their service and wants the problem fixed. This customer is experiencing emotions such as anger, frustration, or confusion. These emotions may cloud the message they are receiving from the customer service representative and can be misinterpreted. The misinterpretation of information may be perceived as an accusation that the problem Is the customers fault or that their business Is not appreciated. This emotional communication barrier could potentially lead to lost business because the emotional client switched service providers. Challenges Conclusion Communicating should be easy; after all, we do it on a daily basis.

What can critical theory tell us about international politics Essay

What can critical theory tell us about international politics - Essay Example This paper expounds on the various contributions of the critical theory to international politics. According to Thompson (1990), the philosophical and historical meaning of critical theory is ambiguous and it is both narrow and wide. In its narrow aspect, the critical theory is a development that runs down from several German philosophers and sociologists of â€Å"Western Europe Marxism†, which in other terms is referred as the Frankfurt school. Marxist or Frankfurt theorists argue that the major defining characteristic of the critical theory is that it seeks liberation or emancipation of the human being (Joseph, Andras and Stomp, 2010 p 63). This includes emancipating human beings from enslaving situations and conditions. From the narrow perspective of the critical theory that is concerned with liberation of people, various theories have been developed from the perspective that examines critical theory in a much broader sense. Various factors have contributed to the emergence of these broader critical theories, but the underlying fact is that they originate from diverse social movements that are concerned with â€Å"the authority or domination of people in the contemporary societies† (Chantal 1990 p29). ... Secondly, the critical theory should provide significant account of both the historical and cultural circumstances affecting the individual as well as the society from which the theorists own intellectual activity relies (Craig 1995). Thirdly, critical theory should be a continuous and critical reassessment of the constitutive classes that includes the historical construction of the examined framework. Finally, a critical theory should establish an important engagement with other works seeking social explanation with intention of elucidating the strong and weak points, but also showing the logic behind their misunderstandings in addition to demonstrating the capacity to include their contributions in order to establish a firm and logical theoretical foundation (Craig, 1995 pp87-96) According to Burchill et al (2005, p68) critical theory is â€Å"self-reflective and motivated by values†. The principal objective of critical theory is to change the contemporary society from an op pressive, unjust and inhumane form into a society that respects and demonstrates justice, rationality, humanity and reconciliation (Chantal, 1990, p53). Therefore, critical theory is charged with various responsibilities that are crucial in our contemporary historical circumstances at both local and international level. Some of the roles of the critical theory include promoting and diversifying education provided in the society so that people can develop different expertise and knowledge that protects the society from the dangers of overspecialisation in a particular discipline (Thompson, 1990). Intellectually diversified individuals are capable of thinking

Gender and Race Essay Example | Topics and Well Written Essays - 1000 words

Gender and Race - Essay Example From this paper it is clear that  a queer man is a person who is trying to move beyond traditional notions of human sexuality. In most cases, as the author says, he or she is faced with a serious problem. This problem has to do with traditional notions of sexual identity. It is believed that heterosexual relationships are the norm while homosexuality should be viewed as deviant behavior. This means that homosexuality and homosexual identity are not the norm. However, such a view is contrary to the interests of sexual minorities who are interested in obtaining more rights and opportunities in the field of their sexual identity. Munoz examines the culture that he believes makes every effort to go beyond the traditional notions of identity formation. As an example, he analyses Magda Gomez's performances.  This essay discusses that Munoz uses this excellent opportunity to demonstrate the features of a culture that using different artistic means is trying to break the traditional fram ework in respect of human behavior and identity. On the other hand, Munoz has the opportunity to observe the presence of certain racial and gender stereotypes that continue to exist in the framework of the modern gay culture.  The person goes through a series of stages that ultimately have a decisive importance in the formation of his or her identity. Despite the value of Freud's psychoanalytic theory, it implies uniformity and rigid set of conditions that are necessary for the formation of personality.

Reasons for pursuing a legal educaton, goals on the future, plans upon Personal Statement

Reasons for pursuing a legal educaton, goals on the future, plans upon graduation, and experiences that made me realize - Personal Statement Example In addition, I also worked as the co-owner of Triune Studios which produces music for some top selling artists including Madonna and Shakira. Furthermore, I also tried my hand in film production by working as script supervisor and even did scouting services for the director of Next Models, one of the top talent agencies in the world. However, my lack of knowledge about the rules pertaining to entertainment industry is a matter of serious concern for me. I believe it is highly necessary for me now to get some knowledge about entertainment law. During these years, I have noticed one thing that there is an acute deficiency in the number of legal experts who deal with the issues of entertainment industry. . I have my friends who have graduated in law but they still possess relatively less idea about this field. This made me realize the fact that one who specializes in entertainment law is certain to have a lucrative career ahead. From my experience in the music field, I know very well th at the legalities in music industry are quite complex in nature including talent agreements with musicians and composers, producer agreements, synchronization rights, intellectual property issues and copyrights. And the film industry has issues like option agreements, finance, chain of title, talent agreements including film directors, actors, composers, production designers, distribution, intellectual property issues and trademark. However, many people in this field have little or no knowledge about these jargons and there is an acute shortage of experts in these fields. I thought about this issue over and over and found that this is my field as there is a large number of factors in my favor. First of all, during my career in film and music industry, I have developed a lot of connections with a large number of people in these fields and I am sure to have a lucrative career being their legal adviser. In fact, I will not have any problem finding clientele as I have a lot of contacts. My knowledge about these fields will help me understand the issues in a better way and studies must be easy for me. Education and entertainment industry are my passions. I already earned graduation in Arts and Psychology. The Arts degree has enormously helped me in improving my performance in the field of entertainment. I admit that it sharpened my skills to a great extent. In addition, my degree in psychology gives me a better understanding of the expectations of the target audience, thus making my productions a huge success. So, where I am lacking severely now is in the matter of legal aspects of this industry and hence, law education has become very essential for me. In fact, it is my desire to produce more films and music videos. As my career and business are growing by leaps and bounds, there is a need to have better understanding of the legal jargons including option agreements, finance, chain of title, talent agreements including film directors, actors, composers, production designers, distribution and intellectual property issues. This knowledge will certainly add a lot to my repertoire and will give me more confidence in my pursuit. Recently, one of my friends in the entertainment industry had a dispute over copyright and it reached the court soon. In that situation, no one in my friend circle had enough knowledge regarding the legalities involved in the issue. Had he got enough knowledge in the issue, he could have avoided such a situation. This incident made me realize the

Cloud Based Customer Relationship Management Marketing plan of Starbucks coffee shop

Cloud Based Customer Relationship Management Marketing plan of Starbucks coffee shop EXECUTIVE SUMMARY This report looks at the Marketing plan of Starbucks coffee shop, and its contribution to the success of company. Formation of successful marketing plan is the key point for a company to gain the competitive advantage over its competitors. The marketing plan evaluates the strategies currently adopting by the company. But the main theme of this report is to focus mainly on company marketing strategies, such as SWOT Analysis, Ansoff Growth Matrix, Boston Consulting Group Matrix, 4s, company short term goals, objectives, and how it can be successful in the future. COMPANYS INTRODUCTION: Starbucks Corporation is a dominant multinational coffee and coffeehouse chain company based in the United States. Starbucks is the largest coffeehouse company in the world with 8,505 company-owned and 6,505 licensed stores in 42 countries, making a total of 15,011 stores worldwide. Starbucks sells drip brewed coffee, espresso-based hot drink, fruit bottled, coupled with sandwiches, pastries, snacks, salads, soups, other hot and cold drink. Core competency of star bucks: To summarize, Starbucks has a high reputation for quality because of the following: The company goes to extreme lengths to buy the very finest Arabica coffees available on world markets, regardless of price. The companys freshness and quality are legendary. Beans that are held in bins for more than a week are donated to charity. Every piece of coffee-brewing equipment that is sold has been tested and evaluated. Each Starbucks employee is extensively trained to ensure that customers receive knowledgeable service. Mission Statement: To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow. The following six Guideline Principles will help us measure the appropriateness of our decisions: Provide a great work environment and treat each other with respect and dignity. Embrace diversity as an essential component in the way we do business. Apply the highest standard of excellence to the purchasing roasting and fresh delivery of our customer. Develop enthusiastically satisfied customer all of the time. Contribute positively to our communities and our environment. Recognize that profitability is essential to our future success. Starbucks has the following core values: Provide a great work environment and treat each other with respect and dignity. Embrace diversity as an essential component in the way we do business. Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee. Develop enthusiastically satisfied customers all of the time. Contribute positively to our communities and our environment. Market Demographics: The profile for the starbucks customer consists of the following geographic, demographic, and behavior factors: Geographic: The geographic survey may include the identification of total number of population, in society and total number of target customer in which you are operating (Lanchester, Massingham, Ashford 2002). The immediate geographic target market for starbucks is the total population of the UK which is 60,776,238 approximately. The specific targeted market of Starbucks is mostly the students of schools, colleges, and universities. Demographics: Male and female. Age below 40. This age range draws off a combination of university students and locals within the society. Have (or are getting) a college education and some with graduate degrees. An income over  £457 per week (except the students who earn far less but have a decent amount of disposable income). Non-conventional customers. Psychographic: The people who want to enjoy a totally different coffee experience, they go to starbucks as it is positioned a completely different coffee shop. MARKET NEEDS: Starbucks is providing with a wide range of high quality coffee and snacks options to their customer. Starbucks seeks to fulfill the following benefits that are important to their customers: Selection: A wide range of coffee and snacks options that is unavailable at the larger, dominant coffee chains. Accessibility: Almost all types of coffee are available from starbucks centrally located storefront. Customer service: The patron will be impressed with the level of attention that they receive. Competitive pricing: Prices of all range of coffee and other stuff will be priced competitively relative to the competition. SITUATION ANALYSIS OF STARBUCKS: The company situation analysis is used at the business level to determine the strategic issues and problems that need to be addressed through the next three steps of the strategic planning process. Starbucks has own very good different kinds of strength to dominant in this industry make it to differentiate to others one in this market. This are the strength, those help starbucks to achieve their targets and desire goals. These are the stratbucks some important characteristics or strengths. STRENGHTS: Strong Brand Recognition Large retail distribution system Quality product Extensive product list Good supplier relationship Strong financial history Strong human resources WEAKNESSES: Even though starbucks posses a number of strengths but it also has some weakness too. starbucks needs to overcome on and deal them for remaining the top position in this competitive market. These are the s following list of starbucks weaknesses: Dependence on single source of business income Prices high relative to competition Strong dependence on suppliers Merchandise sales in stores SWOT ANALYSIS FRAMEWORK OPPORTUNITIES: It is a fact that every company who enter in the market must has different kind of opportunities prevail in market. This is the important, how to recognize and make to strategy to acquire them, acquiring these opportunities is called success of company . Starbucks can more successes in market if they will be able to act upon theses opportunities accordingly. The following new opportunities can help starbucks to success more in the future in the way of their business. Expansion into overseas markets Expansion into untapped U.K and worldwide markets Expansion of brand name into new products or business lines THREATS: Nobody knows about tomorrow. Especially for nowadays circumstances, world is changing dramatically. Some new threats are prevailing in the market with full swing of their effectiveness. Despite the fact of strong position of strabucks in the market, he still need to keep eye on these threat get strong positioning and branding. These are the list of some very common internally and externally threats. Economic conditions may make consumers unwilling to pay high prices Political conditions abroad may limit expansion Increasing competition in coffee market May be reaching saturation point in some U.S markets Increase prices of raw material for coffee and other stuff BOSTON CONSULTING GROUP (BCG) MATRIX: The Boston consulting Groups growth-share matrix, developed in the early 1970s, probably became the most popular management technique ever. The vertical dimension is th growth rate of the market, which is used by the BCG as a proxy variable for market attractiveness. High-Growth markets are assumed to be more attractive because, being competitively non zero sum, market share gains are often more easily obtained. Also market share gains in a growth market will be worth more in the future as the market develops. The midpoint between high and low market gtowth is In the BCG matrix, star quadrant is the most dominant place where the companies enjoy the high market growth and high market share. Thats why every company wants to stay in star quadrant. As STARBUCKS coffee shop is the renowned coffee chain in the world, thats why it clearly lies in the (STAR QUADRANT High Growth + High Share) because the annual sales of the company in last financial year 2007 are US $ 9.411 Million, moreover the coffee shop enjoying the highest market share as well in the coffee industry. ANSOFFS GROWTH MATRIX: The product-market matrix proposed by ANSOFF, provides a useful framework for considering the relationship between strategic direction, and marketing strategy (Brassington Pettitt 2006). The four-cell matrix shown in the figure considering various combinations of product-market options. Each cell in the Ansoff Matrix presents distinct opportunities, threats, resources, requirements, return and risks. Market expansions means selling more of the existing products to new markets, which could be based on new geographic segments or could be created by opening up other new segments such as age, product, usage, lifestyle or any other segmentation variables (Brassington Pettitt 2006 p 955). In the ANSOFF growth matrix, the STARBUCKS coffee shop lies in the (MARKET EXPENSION Existing Product + New Market), because company is making very good profit in almost every coffee shop in different location of the world. Expending its coffee market in Middle East, and Asia could be very helpful for the companys profit because there is huge potential for the coffee market as there is no famous coffee shops in that part of the world. Just like recently they have opened their two coffee shops, one in China and other is in Kuwait. MARKETING MIX STRATEGY FOR STARBUCKS: In order to make appropriate strategies for gaining customers preferences and their loyalty, we need to understand as to how STARBUCKS Marketing Mix or 4 Ps have enabled the company to achieve superior customer satisfaction, and also in building a long-term relationship with its customers. The issue is not whether there should be four, six, or ten Ps so much as what framework is most helpful in designing marketing strategy. Just as economics use two principals concepts for their framework of analysis, namely Demand, and Supply. The marketers see the four Ps as a filing cabinet of tools that could guide their marketing planning (Philip Kotler, 1999 p 96). Following are the some recommendations for STARBUCKS in relation with marketing mix: Frame Work of marketing Mix PRODUCT: Typically, the marketing mix stars with product p. the heart of the marketing mix, the starting point is the product offering and product strategy. It is hard to design a place strategy, decide on a promotion campaign, or set a price without knowing the product to be marketed. The product includes not only the physical unit but also its package, warranty, after-sale service, brand name, company image value, and many other factors. A Starbucks coffee has many product elements: the chocolate itself, a fancy gold wrapper, a customer satisfaction guarantee, and the prestige of the Starbucks coffee brand name. We buy things not only for what they do (benefits) but also for what they mean to us (status, quality, or reputation). Products can be tangible goods such as computers, ideas like those offered by a consultant, or services such as medical care. Products should also offer customer value. Decision that address the new product development process(innovation management), licensing strategies with potential partners, intellectual property rights, services provided to augment the revenue stream from base products product name/brand decisions ,development of complementary products by partners, creation of industry standards, packaging, and so forth, the critical need is to develop a stream of products with the right set of features to satisfy customer needs in a compelling yet simple fashion.( jakki j. Mohr, Sanjit Sengupta, Stanley Slater,2000, p7) In Starbucks they made purely their products to satisfying the needs of the customer, and they made coffee with the finest coffee ingredients of the world. The different range of coffee and snacks offered by STARBUCKS are as follow: ESPRESSO: Coffee Latte Cappuccino Vanilla Latte Coffee Americano Espresso COFFEE HOUSE FAVOURITES Caramel Hot Chocolate Coffee Misto Classic Hot Chocolate Signature Hot Chocolate Freshly Brewed coffee FRAPPUCCINO: Cinnamon Dolce Java Chip Espresso Coffee Caramel SPRING FAVOURITES: Cinnamon Dolce Latte Caramel Macchiato PRICE: decisions that establish price points for the company products, and address issues related cost to produce/manufacturer the good, margins along the distribution channel, competitors prices (pricing relative to a specific firm market position), customer value, total cost of ownership for the customer, price for product bundles, and profitability.( .( jakki j. Mohr, Sanjit Sengupta, Stanley Slater,2000, p8 ). Price is the only element of the marketing mix that produces revenue, As such; it serves a tactical as well as an economic role for an organization 9Holloway and Robison 1995). The price charged sends many signals about the likely value of the product being offered and, as such, must be commensurate with the quality of experience, Starbuckss product prices are relative high than others, because they target those people of society who give the preference on quantity. Following are the some prices of STARBUCKS famous products: ESPRESSO: Tall Grande Vent Coffee Latte  £2.05p  £2.40p  £2.65p Cappuccino  £2.05p  £2.40p  £2.65p Vanilla Latte  £2.35  £2.70p  £2.95p Coffee Americano  £1.75p  £1.90p  £2.05p Espresso  £1.20p  £1.40p  £1.55p COFFEE HOUSE FAVOURITES Caramel Hot Chocolate  £2.90p  £3.25p  £3.50p Coffee Misto  £1.95p  £2.35p  £2.55p Classic Hot Chocolate  £2.20p  £2.50p  £2.80p Signature Hot Chocolate  £2.65p  £3.00p  £3.25p Freshly Brewed coffee  £1.65p  £1.75p  £1.90p FRAPPUCCINO: Cinnamon Dolce  £3.05p  £3.25p  £3.45p Java Chip  £3.05p  £3.25p  £3.45p Espresso  £2.65p  £2.85p  £3.05p Coffee  £2.50p  £2.70p  £2.90p Caramel  £3.05p  £3.25p  £3.45p SPRING FAVOURITES: Cinnamon Dolce Latte  £2.70p  £3.05P  £3.30P Caramel Macchiato  £2.70P  £3.05P  £3.30P PLACE: Place, or distribution, strategies are concerned with making products available when and where customers want them. Would you rather buy a kiwi fruit at the 24-hour grocery store within walking distance or fly to Australia to pick your own, which involves all the business activates concerned with storing and transporting raw material or finished product. The goal is to make sure products arrive in usable condition at designated places when needed. For consumer goods the most visible player in the channel of distribution is retailer. Manufacturers and consumer alike have to put a lot of trust in the retailer to do justice to the product, to maintain stock, and to provide a satisfying purchasing experience. Retailer face the many of the same marketing decisions as other type of organization, and use the same marketing mix tools, but with a slightly different respective. They also face unique marketing problems for examples, store location, layout and the creation of store image and atmosphere. Every seller must decide deeply that how to make its products available to the target market with an easy access (Philip Kotler, 1999 p 103). Now in case of Starbucks they mainly build their stores in the prime location of the city where they can easily attracts their desired customers who really want to enjoy the taste of coffee. Just like in UK they build their stores mainly in the shopping malls and town centers. Now it is the need of the time that they should be concentrate to open their stores in Middle East and Asia. PROMOTION: Promotion includes advertising, public relations, sales promotion, and personal selling. Promotions role in the marketing mix is to bring about mutually satisfying exchanges with target markets by informing, education, persuading, and reminding them of the benefits of an organization or a product. A good promotion strategy, like using the Dilbert character in national promotion strategy for office Depot, can dramatically increase sales. Good promotion strategies do not guarantee success, however, despite massive promotional campaigns, the movies, The Alamo and The Lady-killers had disappointing box-office return. Each element of the promotion p is coordinated and managed with the others to create coordinated and managed with others to create a promotional blend or mix. These Starbucks nearly spends  £4.7 million every year for promotions. It is include the cost of print media, electronic media, indoor, outdoor media etc. The companys latest stunning plan is the Starbucks Card. You buy a re-chargeable card in the UK which can be used at coffee bars in the US, Canada, Australia and Thailand. The card will enhance the Starbucks experience for customers allowing them to buy their daily cup of coffee quickly and easily, even when they are not carrying cash. Recently company through an agreement between Starbucks, and T-Mobile the two companies have come up with a way to provide internet access at Starbucks location and high speed broadband for Starbucks customers as well. In addition, T-Mobile hot spot customers get to use the Starbucks stores as they do now. Moreover Starbucks spends millions of dollars internationally to protect the environment and global warming. DIVERCIFICATION: The major reason for a business adopting a strategy of diversification is therefore to allow it to reduce its dependence upon a single market area (W. Stewart Howe 1986 p 153). At a general strategic level Ansoff suggests three reasons why firms diversify. First, their objectives cannot be achieved by continuing to operate in their existing markets. Thus, since continued operation in these markets is not able to diversify the profit, risk or growth objectives of the business, achievement of these must be sought in new market areas. Second, where a business has excess financial resources beyond those necessary to satisfy its expansion plan in its existing markets, then rather than retain these resources in liquid form of business may invest them in new markets areas. Third, if greater opportunities are presented to the firm in new market areas than accrue from its existing activities. Then a diversification program may be undertaken to benefit from these. There are tw o types of diversifications: RELATED DIVERSIFICATION UN-RELATED DIVERSICATION RELATED DIVERSIFICATION: Expending combining with firms in different, but related industry that are Strategic Fits. UNRELATED DIVERSIFICATION: Growing by combining with firms in un-related industries, where higher financial returns are possible. Now, if Starbucks want to diversify its business outside the industry, then the company should start a totally new business that is not from the same industry. For example Starbucks is a coffee shop, if they enter in the manufacturing business and start making cars, bikes etc that will be the perfect example of diversification. But the main focus of the Starbucks should be on their strategic business unit which is coffee shop. If they want to diversify their business within the same industry i.e. related diversification, then the Starbucks should combine their business with their competitors to launch new products. INTERNATIONAL BUSINESS DEVELOPMENT STRATEGIES: The franchiser/licenser remembers to provide a standard package of components, or ingredients together with management and marketing services, and advice. Since franchising involves the transfer of tangible, it can enable greater control of the operation for the originating manufacturer than licensing (Lancaster Massingham Ashford 2002 p 437). Starbucks currently use three strategies for business in overseas. These strategies are as follow: 1: Joint ventures 2: Licenses 3: Company-Owned Operations. Mainly the company uses the company-owned shops for the business in other countries. RECOMMENDATION FOR FUTURE MARKETING PLAN OF STARBUCKS (3 YEARS): By analyzing the above whole information such as Swot analysis, Ansoff analysis, BCG matrix, marketing mix, following should be the primary objectives of the marketing plan of Starbucks coffee shop for next 3 years: GOALS OR OBJECTIVES: Sales should be increased by 15 to 20% at least. In order to get increased sales, they should increase Gross Profit margin by 25%. Find more new markets especially in Middle East, and Asia. More strengthen their position as a worldwide coffee shop leader. Increase marketing budget by 15% In order to achieve the above future objectives, the Starbucks coffee shop should follow instructions: MAINTAIN SUSTAINABLE COMPETITIVE ADVANTAGE: The Starbucks coffee shop should maintain the competitive advantage that it has got over other coffee shops. In order to maintain leading position in the coffee market, the Starbucks should introduce innovative products after good intervals. NEW TARGER MARKETS: To maintain the top position in the coffee market, Starbucks should go and find some new coffee potential market. Just like there is great potential of new coffee shop especially in Asia, and Middle East, as there is no famous coffee shop. Where they can capture in new market, and got some handsome profit as well. INTRODUCE SOME NEW PROMOTIONS: As Starbucks introduced a stunning promotion plan that is Starbucks re-chargeable card for purchasing coffee whether you have money or not at that time. Just like that company should develop a membership card especially for the students. Some discount should be offer to regular customer, and student to increase the retainment. INTRODUCE SOME INNOVATIVE PRODUCTS: To maintain the dominant position in the coffee market, it is necessary for the Starbucks that, they should introduce some really innovative products after good intervals. The induction of new products creates the brand loyalty among the customers. INCREASE MARKETING BUDGET: Marketing department is the one of the most important part of every company. This department is responsible for increasing sales. So in order to get more revenues, the company should increase the budget of marketing. Moreover they should include some world famous celebrities, conducting promotions events, seminars things like that for promotions their products. DIVERCIFY THE BUSINESS: To maintain the leading position in the coffee market, the Starbucks should go for diversification. Diversify the business in product-related items, or unrelated items to increase their revenues. IMPROVE THE PRODUCT QUALITY: To maintain the superb quality and taste of different products in Starbucks, the company should adopt the Total Quality Management tool, which means improve the products quality until the perfection, and there is no defect on product or zero defect products. EMPLOYEES MOTIVATIONS: Employees motivation is very important for every organization to get good profit, and in order to maintain its position in the market. Good pay, and reward system is the best tool to motivate the employees. So Starbucks should try to give good pay and benefits to their employees during the job. EMPLOYEES TRAINING AND DEVELOPMENT: Training and development of employees is an important task for the management in order to enhance the progress of company, and increase the sales, and produce the error free services.

Essay --

Kristy Huynh January 7, 2014 Period 2 The Poisonwood Bible Independent Study 1. Choose a passage that contains striking imagery. Analyze the passage and explain the effect on the work as a whole. â€Å"Clearing a rain forest to plant annuals is like stripping an animal first of its fur, then its skin. The land howls. Annual crops fly on a wing and a prayer. And even if you manage to get a harvest, why, you need roads to take it out! Take one trip overland here and you'll know forever that a road in the jungle is a sweet, flat, impossible dream. The soil falls apart. The earth melts into red gashes like the mouths of whales. Fungi and vines throw a blanket over the face of the dead land. It's simple, really. Central Africa is a rowdy society of flora and fauna that have managed to balance together on a trembling geologic plate for ten million years: when you clear off part of the plate, the whole slides into ruin†¦ To be here without doing everything wrong requires a new agriculture, a new sort of planning, a new religion† (524-525). Adah acknowledges what her father has done wrong and his inability to realizes his faults. The African land that the family has set food on cannot change according to their desires and attempting to do so only damages it more. Kingsolver illustrates that many do not seem to realize the impact of going into a country and asking them to change their religion, way of developing food, or their education system. Those attempting to colonize do not see the destruction that they are doing. Africa to Adah has been born like this, and â€Å" have managed to balance together on a trembling geological plate for ten million years.† This shows that balance has already been achieved in the views of the Africans and livin... ... ridiculous to Anatole that we have fruits and vegetables that are grown somewhere else and then driven miles and miles to the supermarket. The clash of the two cultures makes me wonder if the â€Å"American† way is better. It is pretty ridiculous that people can’t grow their own food and only rely on the labor of others. Although I appreciate and enjoyed reading about a world in which I have no experience, the imagery in the book was more than enough to show me that I would not survive a day living in Africa. Kingsolver’s vivid imagery and attention to detail hooked me the first few pages. (Like how the family wanted to bring the Better Crocker cake mix). The different detail from each of the Price sisters presents Africa and allowed me to piece it together. I was also able to identify myself with each of the sisters. I see myself as Rachel, Adah, Leah, and Ruth May.