The Fear Of The Unknown - 1617 Words

Humanity has a natural curiosity to it. A sort of drive to seek out the unknown and discover the wondrous. But often our systems of power that are regarded as perfect eliminate the need for that curiosity. The most powerful rulers or governments leave nothing left unknown and the people are often depicted, as in Utopia, as being perfectly happy to go along with that. Even though removing the unknown from the human experience seriously deprives us of humanness, it is often argued as being the easier option. According the stories and historical accounts, the purpose of establishing human power or governments is to provide a relief from the unknown. This is because we innately fear the unknown, power gives control to that fear, and therefore the most perfect level of control is one that removes all instances of the unknown from those under it. Fear is arguably one of the strongest human emotions and can greatly affect those who experience it. The fear of the unknown is a classic version of this emotion. Many children feel it as a part of growing up as they explore the world. It also expresses itself in the more adult world as fear of the divine, fear of the future, or even fear of new peoples. The government in Carthage was uncertain in its own future after its people moved in masse to the newly discovered island. They acted out of fear and stopped the entire process (De Montaigne 107-108). The government of Carthage certainly didn’t know one way or the other if the peopleShow MoreRelatedFear Of The Unknown ( Xenophobia )1036 Words   |  5 PagesFear of the Unknown (Xenophobia): Why and How to Conquer this Fear Goal: I will inform the audience about the Fear of the Unknown (Xenophobia), why people have this fear and how to conquer this fear. Introduction: I. Jacob Olesen’s definition of Xenophobia is â€Å"the irrational sense of fear experienced about a person or situations that are perceived as strange or foreign.† II. Fear of the Unknown is the fear of anything that is beyond one’s comfort zone. III. The intense and irrational fear of foreignersRead MoreFear and Control of the Unknown Essay874 Words   |  4 Pagesindividuals to assimilate or be constrained because of the publics fear and anxiety of the unknown. Such insecurities led to the mistreatment and restraint of both the slaves as portrayed in Incidents in the Life of a Slave Girl and the mental patients in One Flew over the Cuckoos Nest. One of the most apparent and important themes in both One Flew over the Cuckoos Nest and Incidents in the Life of a Slave Girl is control. Fear is used as a means to gain control over the slave by their masterRead MoreCreative Writing: Fear of the Unknown 678 Words   |  3 Pagesnatural occurrence after the sun descends. Senses are heightened which sparks the imagination to soar. A moment of time when things of legend becomes a reality and self-doubt are unveiled. In the darkness the line between fact and fiction blur. Sounds, fears, and intuition are the elements that rule when light does not exist. Things that pop and crack populate the house. Hearing sounds in the middle of the night that send chills down my spine. A sense of alertness occurs when standing there frozen, waitingRead More Greek Mythology: Fear of the Unknown1814 Words   |  8 Pages Greek Mythology: Fear of the Unknown The ancient Greeks lived in an influential and creative time. Music filled the streets, sculptures towered over the city and masterpieces hung on walls everywhere. Children were being educated which led to great philosophers in the future. This city-state was flourishing and is now known today as one of the most advanced ancient civilizations. As progressive as these people were sadly, they were held back by their own beliefs. The fear of a raging hurricaneRead MoreCultural Globalization: Fear of the Unknown950 Words   |  4 PagesCultural Globalization: Fear of the Unknown Cultural globalization is a term often used to describe the influence of one national culture on another. This is perhaps more prevalent in the United States than anywhere else in the world. Although America is often viewed as the villain with regard to globalization, it is clear by the diversity of cultural groups in America, that this nation is also the recipient of global culture. With such a diverse cultural population it’s foreseeable to thinkRead MoreFear of the Unknown Lord of the Flies Essay1260 Words   |  6 PagesFear of the Unknown Lord of the Flies By: Sam Baldwin 2012-05-22 Ms. Reis ENG30S Fear is one of the most powerful emotions that control the way any human being acts in certain circumstances. A distressing emotion aroused by impending evil and pain, whether the threat is real or imagined is described as fear. One of many prominent themes in William Golding s novel, the Lord of the Flies, is Fear of the unknown. From the beginning of the novel, the boys fear what they cannot see, the partsRead More Lord of the Flies: Fear of the Unknown Essays1006 Words   |  5 Pagesor imagined is described as fear. Fear is what William Golding’s novel Lord of the Flies encompasses. By taking three major examples from the novel, fear will be considered on different levels: Simon’s having no instance of fear, Ralph’s fear of isolation on the island, and Jack’s fear of being powerless. Fear can make people behave in ways that are foreign to them, whether their fear is real or imagined. In response to fear, people may act defensively by attacking, fear c an either stop one from doingRead MoreAn Analysis of How Fear of the Unknown Affects Characters in Hamlet1357 Words   |  5 Pagesï » ¿An Analysis of How Fear of the Unknown Affects Characters in Hamlet Hamlets famous To be or not to be soliloquy in Act 3, Scene 1 provides the context for several of the characters actions. It is a soliloquy about fearing the unknown that lies waiting on the other side of the grave (are we punished and/or rewarded according to our actions on earth?) and as Hamlet reasons, Conscience does make cowards of us all (3.1.2). In other words, Hamlet feels that he is unable to act because of theRead MoreFear Of The Unknown Has Been A Constant Thread Intricately1092 Words   |  5 PagesFear of the unknown has been a constant thread intricately interwoven throughout the tapestry of my life. Although intricate in color and vast in depth, it has furrowed a chasm in my past, present and dare I say future. As a seminarian on the verge of graduation the prior statement may appear somewhat odd. Aptly applying a biblical scripture such as â€Å"God has not given us the spirit of fear, but power, love and a sound mind†, should suffice to calm anxiety and t repidation. However, I have notRead Moreâ€Å"Fear of the Unknown Is a Common Gothic Theme†. Is This True in Your Texts?3510 Words   |  15 PagesThe fear of the unknown is a common Gothic theme that is used to create fear and uncertainty in the responder. This is achieved through the use of a number of different techniques and conventions. The fear of the unknown is expressed through dark, uncertain and mysterious circumstances cause responders to feel vulnerable and fearful. In Bram Stoker’s Dracula the overpowering force of the sublime, the prominence of religion, death and use of darkness accompanied by typical Gothic techniques evoke

Domestic Violence And Sexual Abuse - 2537 Words

Many women and men seek intimate relationships in order to fill their emotional needs of security, safety and love. Their journey starts off with their loved ones spoiling them with flattering gifts and emotional words. The love they feel is so wonderful and deep that they believe that nothing can come between them. They are so happy and convinced that they will live happily ever after with the one they love. Unfortunately, the fairytale they have dreamt about was only temporary and soon comes to an end. The love story they have ones longed for turns into a horrible nightmare. The emotional words, they were once spoiled with turn into howling screams and name-calling. The flattering gifts turn into physical abuse. This relationship is referred to as domestic violence or intimate partner violence. This happens when a partner or significant other declares power, authority and control over the other partner. To maintain this authority and control, the abusive partner uses emotional, phy sical or sexual abuse over his victim (Alters 27). Victims will desperately look for an exit out of this relationship, but only to be blocked by numerous walls of the despair, fear and misery. Many people are convinced that victims have the option of leaving, but they are too weak and they choose not to. What many people don t know is, victims of domestic violence have many reasons preventing them from leaving their abusers. In most cases the outcomes of leaving are very fatal, this is why manyShow MoreRelatedDomestic Violence And Sexual Abuse881 Words   |  4 Pagesallegations of domestic abuse against current players. In it, a woman phones the police, forced to pretend to be ordering a pizza in order to not raise suspicion from her abuser, who is in the room with her. The creator of the commercial, No More, is an advocacy group that is working to end domestic violence and sexual abuse. On their website, they cite the 2013 Avon Foundation for Women’s NO MORE study, which found that while nearly two thirds of Americans know a victim of domestic or sexual abuse, thoseRead MoreDomestic Violence And Sexual Abuse1478 Words   |  6 PagesLiterature Review Background of Study ​Anger and violence happen at every level in the family, which ultimately destroys the family life, and it happens with couples, parents, children and also siblings. However, females have primarily been the target of violence (Payne Wermeling, 2009). Domestic abuse is often recurring and it signifies that one partner in the relationship threatens the other psychologically, economically and sexually by harming them physically or threatening to harm themRead MoreDomestic Violence And Sexual Abuse Essay731 Words   |  3 Pages Domestic violence has had a traumatic affect on the lives of millions of people in the United States alone (Carretta, 2010, p. 28). Bryant Furlow (2010) states that domestic violence is any physical, psychological or sexual abuse endured by a current/former spouse, intimate partner or simply anyone who is abusing another family member. According to Furlow (2010) domestic violence incorporates elder abuse, child abuse and intimate partner violence. Altho ugh domestic violence can affect all membersRead MoreDomestic Violence And Sexual Abuse896 Words   |  4 Pageswitnesses abuse in his/her home at a young age? Introduction: What is domestic violence? â€Å"Domestic Violence is a pattern of behaviors used to establish power and control over another person through fear and intimidation, often inclosing the threat or use of violence†(Safe Horizon, 2015). Domestic violence includes physical abuse, sexual abuse, emotional abuse, and exploitation; therefore, this is in relation to â€Å"intimate partner violence, battering, relationship abuse, spousal abuse, or familyRead MoreDomestic Violence And Sexual Abuse1431 Words   |  6 PagesDomestic violence by definition is a violent or aggressive way of being within the confines of the home; in most occasions it is typically involving the violent abuse of a spouse or partner. There are various cues that display an abuse relationship; domestic violence is just the definition of the type of abuse itself. Abusive individuals that are most likely to commit domestic violence actions are said to need to feel in charge of the relationship. They will make decisi ons for you and the familyRead MoreDomestic Violence And Sexual Abuse1456 Words   |  6 PagesDomestic Violence is violence between intimate partners. Intimate partners can be people who live together or people who are currently dating or have dated in the past. â€Å"Perhaps a better definition of domestic violence is emotional abuse, physical abuse, or sexual abuse between people who have at some point in time had an intimate or family relationship.† (AAETS). Emotional abuse is when an intimate partner has continuously criticized you, manipulated you with lies, and humiliated you in public orRead MoreDomestic Violence And Sexual Abuse2157 Words   |  9 PagesWhat is considered â€Å"Domestic Violence†? Can just about anyone claim they are victims of Domestic Violence or is there certain types of people that classify for it? Not anyone can claim domestic violence, one must have actual proof of being beaten or abused. Domestic violence is a pattern of behavioral or mental abuse, which involves acts of violence by one person against another in a domestic context, such as in marriage. Intimate partner violence is domestic violence against a spouse or other intimateRead MoreDomestic Violence And Sexual Abuse1857 Words   |  8 PagesIntimate partner abuse has more commonly and it typically has been called domestic violence or spouse abuse. This type of abuse describes any physical, sexual, or psychological harm by a current or former intimate partner or spouse. The definition of intimate partner abuse is any intentional act or series of acts that cause injury to the spouse or intimate partner. Usually the abuse starts as psychological abuse and then gradually turns into physical and possibly sexual abuse. Another reason whyRead MoreSexual Abuse And Domestic Violence790 Words   |  4 PagesPeople who experience sexual abuse or domestic violence always blame themselves due to guilt and low self-esteem, also because the abuser is very dominant a nd can make the victim believe that it’s their fault. As Lievore suggested a few number of personal barriers: ïÆ' ¼ Humiliation, awkwardness; ïÆ' ¼ Thinking that what their partner is doing is not a crime and shouldn’t be report as they’d refuse to testify against them. ïÆ' ¼ They don’t want other people knowing. ïÆ' ¼ Blaming themselves or believe that otherRead MoreScenario: Domestic Violence and Sexual Abuse Essay example866 Words   |  4 Pagessituations and help them cope with past experiences. I selected scenario number two. The personal information I would collect from this client is basic demographic information, personal background such as family, trauma history, history of domestic violence or sexual abuse, marital status, financial situation, health, education, housing status, strengths, resources, and employment. I would also collect family history of mental health problems, client history of mental health problems, any hospitalization

Asddsa dsadasd s Free Essays

Men’s employment status is still their main source of self-worth (Bronzed and Herrmann 1999; Broodier 2001; Connell 2002; Hear 2004), and thus advertising, which aims to convince men that they should take consumption more seriously needs to place commodities in the context of public achievement – particularly if these also involve purchases for the sterilization of men’s own bodies, their personal appearance and the personal realm in general. Yet, even the growing impact of male lifestyle magazines – mainly addressing younger men – has not been totally successful in persuading mainstream adult men that they should consume in a more conspicuous way: on the one hand more like women, yet still distinctively as ‘real’ men. Therefore, advertising uses all tricks of the trade to masculine its products through its promotional appeals, to invoice the male target group that it Is no longer enough Just to be a man and act like a man: the message is that men must demonstrate and legitimate dominant status by masculine ways of consumption (Williamson 1986; Nixon 2003, Gristle 1998). We will write a custom essay sample on Asddsa dsadasd s or any similar topic only for you Order Now In her study of popular media from a feminist perspective, van Zone maintains that as a cultural form, ‘advertising displays a preoccupation with gender that Is hardly matched In any genre’ (1994: 67). Referring to Saffron’s seminal work of 1979 on gender and advertisements, van Zone underlines the obsession with gender which is typical for advertising as a form of popular culture: ‘This obsession Is said to spring from the â€Å"signifying power† of gender. Advertisements and commercials need to convey meaning within limited space and time and will therefore exploit symbols that are relevant and salient to society as a whole. As one of the most deeply felt elements of subjectivity and the social structure, gender provides such symbols most effectively (1994: 67). The typical conventions In advertisements addressing either men or women reflect he structural gendered differences based on the private/public dichotomy. Stereotypically, female audiences are addressed with fantasies of Woman as body, as object or provider of physical pleasure for others, whether In sexualities or non- sexualities ways. The personal, Intimate context and the care for self or other are always emphasized, either 220 Martha convince the male target group that it is no longer enough Just to be a man and act status by masculine ways of consumption (Williamson 1986; Nixon 2003, Sureties hat as a cultural form, ‘advertising displays a preoccupation with gender that is hardly matched in any genre’ (1994: 67). Referring to Saffron’s seminal work of 1979 which is typical for advertising as a form of popular culture: ‘This obsession is said to The typical conventions in advertisements addressing either men or women reflect the structural gendered differences based on the private/public dichotomy. Object or provider of physical pleasure for others, whether in sexualities or non- sexualities ways. The personal, intimate context and the care for self or other are How to cite Asddsa dsadasd s, Papers

Journal of Social Work Values and Ethics

Questions: Create a unique learning tool, such as a concept map, worksheet, or table, to differentiate and explain the three different domains of Bloom's Taxonomy as well as the categories for each domain. Include how the domain and categories are used in the following: In curriculum development. In relation to the audience. Answers: Introduction The nursing profession is a very crucial profession as it deals with the health issues of public. Therefore, while developing the curriculum or educational plan for nursing students, it should be evaluated that the plan has been built in a systematic way that will help the future nurses to develop in-depth knowledge in theoretical and practical nursing measures (Dossey et al. 2012). Blooms taxonomy is a set of learning actions for classifying the educational and learning objectives into the different level of complexity. Into blooms taxonomy, there are three domains of concern, the cognitive domain is based on knowledge, the affective domain is based on emotion management and the psychomotor domain is based on action or application. In this essay, a curriculum will be developed for the nursing students based on the domains of Blooms taxonomy (Wu et al. 2012). Here, the curriculum will be developed for midwifery nursing students. Here, the audience is the midwifery-nursing students in masters' level. Cognitive Domain Category Duration Module Contents Experts Activity Knowledge (Here the memory development of learned materials are focused, knowledge gaining on specific terms, interventions and theories are demonstrated) (Horsfall, Cleary Hunt, 2012) 2 weeks Basic nursing theories, interventions in primary care settings, current topic in primary and secondary nursing, infections, immune system, impaired immunity, major categories of pregnancy disorders, cesarean and normal delivery, genetics, cell biology, risk factors in pregnancy and delivery General nurse educators Introductory class for masters in nursing, Defining nursing terms, specializing the subject for midwifery students, nursing intervention related knowledge for pregnancy and delivery Comprehension (Here understanding of facts or ideas through translating, interpreting and extrapolating is concerned) (Sreedhar, 2013) 2 weeks Assessment of primary care and specialized knowledge on midwifery nursing skills, nursing guidelines and legislations, workplace health and safety, security assessment Nurse educators Assessment of specific situation handling as a midwifery nurse, audiovisual sessions, presentation on nursing guidelines and primary to emergency care settings Application (It is the step of problem solving, applying own theoretical knowledge in practical field) 3 months Case studies reading, practical class on pregnancy case handling, practical class on conflict management (Kong et al. 2014) Surgeon doctor, nurse educator Practical class on delivery, anesthesia, infection control, hygiene measures and primary settings of delivery Analysis (Examining and identifying motives or causes of any action) Hospital visit and case understanding, Relating nursing theories with practical knowledge Doctors, registered nurse, nurse educator Presentation, group discussion, group project on case study analysis, individual case presentation Evaluation (It is the step of judging internal evidence and external criteria) 2-3 months Evidence-based nursing, research projects development, personal skill development assessment, team project Doctors, nurse educators, senior staffs, gynecologist, delivery surgeon Workshop on delivery diet and healthy pregnancy, team presentation on practical delivery case scenario, assessment on identifying patients risk on delivery and handling conflict situation in workplace (Overbaugh Schultz, 2012) Synthesis (In this step the student becomes able to create a structure or pattern from their own knowledge) 6 months Dissertation, module course, paper presentation, internship, mini-thesis development Medicine doctor, nurse educator, gynecologist Selecting and presenting a peer-reviewed paper, dissertation submission, internship on a specific study topic and group presentation on the outcomes, mini-thesis development and discussion in a group discussion (Milman, 2012) Affective Domain Category Duration Module Contents Experts Activity Receiving (Here, all the knowledge all gathered by student) 2-3 months Patient-centered care and its complication, empathy and holistic care principles, nursing skills, competencies, collaborative practices, behavioral skills, communication skills Training on effective communication, collaborative behavior, patient-centric approach, conflict management, behavioral changes for a potential nurse, nursing priorities, risk assessment and management, safety management of patient and self-management (Armstrong et al. 2012) Nurse educators, professors, doctors Power-point presentation upon nursing competencies, practical example with nursing skills for a midwifery nurse, group discussion and participation in class presentation, specific training sessions for behavioral and conflict management skill development, real life situation handling skill development, visual and listening skill development training Responding (In this stage, student respond against situation with received knowledge) 2 weeks Dealing with emotional management, supporting patient and patients family, advances in person-centered care, patient consultation, knowledge assessment, needs assessment, complex choreography, skills related to supporting provision of patient's family, outline of emergency care (Blandford, 2012) Doctors, matron Case study analysis, theoretical and practical case handling, practical class on delivery with dummy pregnant woman, assisting doctor during patient check up, consulting with patients family about seriousness of pregnancy, addressing risks, supporting patients family, training on behavioral adaptation for supporting a risky patient and providing right information to patient and patient family, responding to each nursing priorities of the patient, participating in class discussion and ethical and empathic communication within teams Valuing (Here, student link the value to an object or phenomenon) Self-paced learning materials, ethical behavior, nursing ethics and consents, legislative framework of the nation, respect and empathy in practice Peer, nurse educator Peer supervision, perceptual exercise on pregnancy and delivery, value clarification, demonstration of believe or accepting the ethical practice in workplace or institute and community, proposal of a social plan for supporting a community and follows through, demonstration of feeling of a pregnant woman after a miscarriage, supporting the family in that situation, demonstration of acceptance of the curriculum (Clark Price, 2016) Organization (here, students accommodates values and information with their own schema) 2 months NLN competencies, NCSBN Core competencies, professional behaviors, communication, clinical decision making, American Holistic Nursing Association standards, concepts, nurses model of wellness, knowledge of informatics and risk assessment Nurse educator, professors Program for promoting client self-responsibility and self-care, holistic nursing process, application of evidence-based practice in curriculum, organizing nursing priorities aligning with the ethical standards of nursing by participating in a stimulation play (Clark Price, 2016) Characterization by a value or value complex (here, student attempts to build abstract knowledge by internalizing those values) 3 months Self-reliance, objective development for specific patient, team work and collaborative practices, demonstration of behavioral and attitude related skills, discrimination between complications of patients, demonstration of knowledge in nursing intervention for delivery cases Nurse educators (for assessing values internalized by students) Journal writing, team presentation on ethical environment in a health care workplace, assessment of changed behavior in a positive manner after gaining training in behavior and attitude to be a potential nurse, demonstrating noticeable participation in the teamwork, resolving critical cases in a theoretical approach Psychomotor Domain Category Duration Module Contents Experts Activity Perception (Students gain ability for using sensory cues for guiding their motor activity and thereby stimulating activities) 2 weeks Sensory development skills and knowledge development, nonverbal communication skills, identification of clients nonverbal communication and perceiving the intervention for resolving these issues Nurse educators, professors Observing data in respective of the guiding movement and the selection of senses by participating in lectures and video presentation, estimating external cues of nonverbal communication and building a positive relation with client, assessment on perception ability of the student in a practical case handling (Allen Friedman, 2011) Set (Preparing nursing students to be mental, physically and emotionally stronger before performing the nursing task) 6 months Structured role play, hospital visit as a trainee, preparation for real care handling, direct client handling, consulting with patients family, community care perception Nurse educator, peer support, community nurse, nurse practitioner, professor, mentor, general physician Demonstrating procedures before performing a nursing procedure, identifying all the organs and organ system in reproductive system during dissection, demonstrating side effects of medication before dispensing it, identifying correct equipment during surgery and delivery, being prepared to assist a doctor at the time of delivery (Allen Friedman, 2011) Guided Response (ability to follow or imitate the nursing instructions by implementing the trial and error method) 1 months Peer supervision, knowledge about treatment setup, stimulation direction, non-verbal signals for communication Peer, nurse educators, professors, mentors Activities following stimulation direction, assessment on patient counseling, direct patient visit with mentor Mechanism (Infusing in the ability to identify and manipulate the responses of the patients in response to an action) 3 months Coordinated, programmed instructional materials, stimulation games, web site information, statistical information, patients risk assessment (Menix, 1996) Nurse educator, doctor, gynecologist Coordination in an operation, delivery and handling a complicated patient, assessing patients risk, monitoring health status and informing doctors Complex Overt Response (Infusing the ability to the nurses such that to execute the respective operations in an efficient manner) 3 months Emergency training, performance standard development, practical assessment of medication process, training for communication with risky patients Emergency doctor and nurse registered nurse Competency development via real world case handling, participating in community health care programs, measuring patients outcomes and planning intervention Adaptation (Developing the skills in the nurses for executing new integrated activities and to handle difficult situations) Throughout the course Understanding patients needs, development of competence, enhancing patients needs Nurse educator, registered nurse, doctors Hospital visit, patients check up, competency assessment, medication assessment, surgery skill development assessment, group presentation and group discussion for communication skill assessment (Allen Friedman, 2011) Origination (represents the ability of learner to draw their knowledge and psychomotor skills for creating new movements) (Menix, 1996) 6 months Group research, intervention of treatment plan for patient Nurse educator, delivery surgeon, peers, matron, nurse practitioners Final dissertation submission, group presentation of research project, direct patient visit with doctor, active assistance during delivery, workshop and attending community health care program and emergency patients (Menix, 1996) Conclusion In conclusion, it can be said that the nursing students should be provided with a well-established and systematic curriculum for developing knowledge in masters level of nursing, as their gathered knowledge, both practical and theoretical, will apply to public welfare. In this context, this essay provided a tabular curriculum for nursing students specialized for midwifery services that are nurses deals with pregnancy and delivery cases. For this purpose, nurses need to demonstrate their special knowledge in this field and they should show empathy and holistic nursing care. This curriculum has been developed on the basis of the Bloom's taxonomy which has been developed for providing a set of learning or educational framework for the systematic development of educational knowledge in the specific field. Here three domains of bloom's taxonomy have been described with each category. This curriculum will help the future nurses to develop essential skills and knowledge for midwifery nurses . Reference List Allen, K. N., Friedman, B. D. (2011). Affective learning: A taxonomy for teaching social work values.Journal of Social Work Values and Ethics,7(2), 1-12. Armstrong, G., Headrick, L., Madigosky, W., Ogrinc, G. (2012). Designing education to improve care.The Joint Commission Journal on Quality and Patient Safety,38(1), 5-14. Blandford, S. (2012).Managing professional development in schools. Routledge. Clark, R., Price, J. (2016). Cognitive and Affective Domain Learning Assessment Choices. Tenth Annual College of Career Education Faculty Symposium of Teaching Effectiveness. Pp. 96-127 Dossey, B. M., Certificate, C. D. I. N. C., Keegan, L., Co-Director International Nurse Coach Association. (2012).Holistic nursing. Jones Bartlett Publishers. Horsfall, J., Cleary, M., Hunt, G. E. (2012). Developing a pedagogy for nursing teachinglearning.Nurse education today,32(8), 930-933. Kong, L. N., Qin, B., Zhou, Y. Q., Mou, S. Y., Gao, H. M. (2014). The effectiveness of problem-based learning on development of nursing students critical thinking: A systematic review and meta-analysis.International journal of nursing studies,51(3), 458-469. Menix, K. D. (1996). Domains off Learning: Interdependent Components of Achievable Learning Outcomes.The Journal of Continuing Education in Nursing,27(5), 200-208. Milman, N. B. (2012). The flipped classroom strategy: What is it and how can it best be used?.Distance Learning,9(3), 85. Overbaugh, R. C., Schultz, L. (2012). Blooms taxonomy.Retrieved August,7. Sreedhar, P. (2013). Using Bloom's Taxonomy as a Pedagogical Tool for Teaching Written Business Communication.IUP Journal of Soft Skills,7(3), 51. Wu, P. H., Hwang, G. J., Su, L. H., Huang, Y. M. (2012). A Context-Aware Mobile Learning System for Supporting Cognitive Apprenticeships in Nursing Skills Training.Educational Technology Society,15(1), 223-236.

Week 4 Midtern Essay Example

Week 4 Midtern Essay Midterm Exam Return to Assessment List Part 1 of 1 96. 0/ 100. 0 Points Question 1 of 50 2. 0/ 2. 0 Points Which of the following is the most complete and accurate definition of psychology? A. The study of behavior and mental processes B. The study of the mind of humans and other animals C. The study of mental health and illness D. The study of the human mind Answer Key: A Question 2 of 50 2. 0/ 2. 0 Points Empirical evidence is derived from careful observation, experimentation, and ______________. A. Psychology B. Measurement C. Psychobabble D. Common sense Answer Key: B Question 3 of 50 2. / 2. 0 Points Graphology or handwriting analysis, uses precise measurements in order to determine personality characteristics from a sample of ones handwriting. However, there is little empirical evidence to suggest that graphology is accurate in determining ones personality from a handwriting sample. Graphology is an example of ______________. A. Fortune-telling B. Common sense C. Pseudoscience D. Numerology Answer Key: C Question 4 of 50 0. 0/ 2. 0 Points Mark has a strong desire to quit smoking. A psychologist from the biological perspective would most likely try to help by _____________. A. Delivering a shock to Marks wrist juts as he inhales B. Probing Marks unconscious desire to smoke and his need for oral fulfillment. C. Finding a drug that helps Marks craving for nicotine D. Emphasizing that smoking is a decision and that Mark has the cognitive control to quit. Answer Key: C Question 5 of 50 2. 0/ 2. 0 Points The _________________ perspective emphasizes what goes on in peoples heads, including mental process, such as perception, memory, language, or problem solving. A. Biological B. Learning C. Cognitive D. Sociocultural Answer Key: C Question 6 of 50 0. 0/ 2. 0 Points Several middle-school girls were watching their classmates, Jon and Jason, engage in a rough-and-tumble wrestling match. The attention of the girls seemed to intensity the boys play. A psychologist trained in the psychoanalytic perspective would most likely wonder, _______________. A. What are the basic emotional reactions evoked by the presence of the girls B. Do these boys have smaller head bumps devoted to cautiousness than most boys C. What is the purpose of rough-and-tumble play in the adaptive changes of early adolescence D. Did these boys have early childhood traumas that unconsciously cause aggressive behavior. We will write a custom essay sample on Week 4 Midtern specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Week 4 Midtern specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Week 4 Midtern specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Answer Key: D Question 7 of 50 2. 0/ 2. 0 Points Making a generalization based on a personal experience or a few examples is referred to as ______________. A. Argument by anecdote B. Examination of evidence C. Principle of falsifiability D. Analysis of assumptions Answer Key: A Question 8 of 50 2. 0/ 2. 0 Points Procedures used to measure and evaluate personality traits, emotional states, aptitudes, and values are called ____________. A. Laboratory observations B. Control conditions C. Psychological tests D. Field research Answer Key: C Question 9 of 50 2. 0/ 2. 0 Points A psychological tests is said to be valid if it ________________. A. Measures what it is designed to measure B. Compares results against established standards of performance C. Produces the same results from one time to the next D. Allows test-takers to fully demonstrate the extent of their abilities Answer Key: A Question 10 of 50 2. 0/ 2. 0 Points When two variables are not related, the correlation coefficient will be close to ___________. A. 0 B. -1 C. +1 D. +10 Answer Key: A Question 11 of 50 2. 0/ 2. 0 Points A researcher plans to investigate whether a cup of hot milk at night helps eople relax so that they fall asleep quickly. In this study, _____________. A. The independent variable is the amount of time it takes the person to fall asleep B. The independent variable is the lab in which the research is conducted. C. The independent variable is the hot milk at bedtime D. The independent variable is the hypothesis of the study. Answer Key: C Question 12 of 50 2. 0/ 2. 0 Points An inactive substance or fake treatment that is used as a control in an experiment is called a(n)____________. A. Dependent variable B. Experimental group C. Placebo D. Control condition Answer Key: C Question 13 of 50 2. 0/ 2. 0 Points A(n) ________________ is a characteristic of an individual describing a habitual way of behaving, thinking, or feeling. A. Personality B. Trait C. Defense mechanism D. Archetype Answer Key: B Question 14 of 50 2. 0/ 2. 0 Points Jesse becomes furious when her favorite hockey player is intentionally hurt by an opponent. According to Freuds model of the mind, her id would unconsciously tell her, ____________. A. Thou shalt not kill. B. Im going to tear this program in half! C. What, me angry? I could never get angry. D. Im so angry I could kill that player! Answer Key: D Question 15 of 50 2. 0/ 2. 0 Points One of the most influential trait theorists was ____________ who recognized that not all traits have equal weight and significance in peoples lives. A. Abraham Maslow B. John B. Watson C. Gordon Allport D. Karen Horney Answer Key: C Question 16 of 50 2. 0/ 2. 0 Points Rachel is talkative, sociable, and adventurous. She loves to be the center of a ttention. Which of the Big Five personality traits pertains to Rachels characteristic behavior? A. Agreeableness v. antagonism B. Openness to experience v. resistance C. Extraversion v. introversion D. Neuroticism v. emotional stability Answer Key: C Question 17 of 50 2. 0/ 2. 0 Points ______________ is a statistical estimate of the proportion of the total variance in some trait that is attributable to genetic differences among individuals within a group. A. Reciprocal determinism B. Heritability C. Factor analysis D. Congruence Answer Key: B Question 18 of 50 2. 0/ 2. 0 Points In behavioral-genetic research, __________________ includes the family background in which you grew up and the experiences you shared with your siblings and parents. A. Surface structure B. Nonshared environment C. Shared environment D. Deep structure Answer Key: C Question 19 of 50 2. 0/ 2. 0 Points According to Maslow, the most important aspects of personality are the ___________________ _. A. Big Five personality traits B. Instincts and repressed conflicts of a person C. Qualities of the self-actualized person D. Reinforcers and punishers in a persons learning history. Answer Key: C Question 20 of 50 2. 0/ 2. 0 Points According to Carl Rogers, ______________ is love and support given to another with no strings attached. A. The condition of worth B. Unconditional positive regard C. Existentialism D. Self-actualization Answer Key: B Question 21 of 50 2. 0/ 2. 0 Points After implantation of the zygote is completed, the ____________ stage of prenatal development begins. A. Embryonic B. Structural C. Germinal D. Fetal Answer Key: A Question 22 of 50 2. 0/ 2. 0 Points Which of the following outcomes is associated with maternal exposure to lead during pregnancy? A. Defects in the eye, ear, and heart B. Attention problems and lower IQ C. Increased likelihood of prematurity and low birth weight D. Mental retardation, blindness, and other physical disorders Answer Key: B Question 23 of 50 2. 0/ 2. Points Researchers have found that baby talk by parents _________________. A. Helps babies learn the melody and rhythm of their native language B. Holds children back from learning real language faster C. Promotes telegraphic speech, especially if it is overused D. Teaches children the correct grammar of their native language Answer Key: A Question 24 of 50 2. 0/ 2. 0 Points Noam Chomsky viewed language acquisition in children as the result of _______________. A. An innate mental module that allows young children to develop language B. Reinforcement by adults of correct language production C. Utilitarian learning in which children learn that correct language produces desirable results D. Classical conditioning of innate utterances produced by infants and young children. Answer Key: A Question 25 of 50 2. 0/ 2. 0 Points In Jean Piagets theory, the process of absorbing new information into existing mental categories is called __________________. A. Assimilation B. Accommodation C. Conservation D. Egocentrism Answer Key: A Question 26 of 50 2. 0/ 2. 0 Points Layla understands that Daddy is her father but does not understand that she is Daddys daughter. Piaget would suggest that Layla is in the ___________ stage. A. Preoperational B. Formal operations C. Sensorimotor D. Concrete operations Answer Key: A Question 27 of 50 2. 0/ 2. 0 Points All of the following would be considered gender differences EXCEPT the difference between men and women in regard to ______________. A. Sexual attitudes B. Doing laundry C. Reading romance novels D. Color blindness Answer Key: D Question 28 of 50 2. 0/ 2. 0 Points Learning theorists believe that gender socialization begins _______________. A. At the moment of a childs birth B. When the child comprehends speech C. When children label themselves boys or girls D. When children have developed a secure gender identity Answer Key: A Question 29 of 50 2. 0/ 2. 0 Points Comparisons of hormone production in boys and girls show that ______________. A. Before puberty, boys have higher levels of estrogen than girls do B. From puberty on, boys and girls produce the same amounts of androgens and estrogens C. Before puberty, girls have higher levels of estrogen than do boys D. From puberty on, boys produce more androgens and girls produce more estrogens. Answer Key: D Question 30 of 50 2. 0/ 2. 0 Points Adolescent girls who are lonely, depressed, worried, or angry are more likely than boys to express these concerns by _______________. A. Engaging in rule-breaking and risk-taking behaviors B. Internalizing their feelings C. Becoming aggressive and acting out sexually D. Attempting suicide Answer Key: B Question 31 of 50 2. 0/ 2. 0 Points During Eriksons stage of _____________, a person is acquiring new physical and mental skills, setting goals, and enjoying newfound talents, but must learn to control impulses. A. Initiative versus guilt B. Generativity versus stagnation C. Autonomy versus shame and doubt D. Ego integrity versus despair Answer Key: A Question 32 of 50 2. 0/ 2. 0 Points As people move into old age, the speed of cognitive processing ______________. A. Slows significantly B. Increases for those who take vitamins C. Slows rapidly D. Does not change at all Answer Key: A Question 33 of 50 2. 0/ 2. 0 Points Which of the following is NOT one of the child-rearing practices suggested by child development research? A. Set high expectations that are appropriate to the childs age B. Allow children to express their disagreements about rules C. Encourage empathy by showing how fighting hurts and disrupts others D. Always punish behavior that violates family rules Answer Key: D Question 34 of 50 2. 0/ 2. 0 Points The spinal cord is actually an extension of the _______________. A. Bodys visceral organs B. Skeletal nervous system C. Brain D. Sensory nerves Answer Key: C Question 35 of 50 2. 0/ 2. 0 Points Which is one function of the myelin sheath? A. To form cranial nerves B. To speed up neural transmission C. To create interference among neural signals D. To release neurotransmitters Answer Key: B Question 36 of 50 2. 0/ 2. 0 Points Which hormones are involved in emotion and stress? A. Estrogen B. Melatonin C. Adrenal hormones D. Progesterone Answer Key: C Question 37 of 50 2. 0/ 2. 0 Points The outer part of each adrenal gland produces _____________, which increases blood-sugar levels and boosts energy. A. Estrogen B. Androgen C. Cortisol D. Melatonin Answer Key: C Question 38 of 50 2. 0/ 2. 0 Points Which structure of the brain is called the gateway to memory? A. Amygdala B. Hippocampus C. Cerebellum D. Thalamus Answer Key: B Question 39 of 50 2. 0/ 2. 0 Points ______________ area is responsible for language comprehension and is located in the left ________ lobe. A. Brocas; temporal B. Wernickes; temporal C. Brocas; frontal D. Wernickes; frontal Answer Key: B Question 40 of 50 2. 0/ 2. 0 Points According to the text, what is the primary nervous system stimulus that informs the biological clock? A. Visual B. Taste C. Smell D. Balance Answer Key: A Question 41 of 50 2. 0/ 2. 0 Points Emilio is currently in Stage 2 sleep. This means his EEG is showing ________ waves. A. only delta B. occasional delta C. rapid, high peaking D. small, irregular brain Answer Key: C Question 42 of 50 2. 0/ 2. 0 Points Depressants exert their influence on the brain by _____________. A. Slowing down activity in the central nervous system B. Mimicking the action of endorphins, producing a feeling of euphoria C. Disrupting normal thought and perceptual processes D. Speeding up activity in the central nervous system Answer Key: A Question 43 of 50 2. 0/ 2. 0 Points Which of the following drugs is a psychedelic? A. LSD B. Alcohol C. Amphetamines D. Heroin Answer Key: A Question 44 of 50 2. 0/ 2. 0 Points At the orientation for first-year students, April felt overwhelmed by the number of people, the multiple conversations and the forms that needed to be completed. April is experiencing ____________. A. Sensory overload B. Notable differences C. Sensory adaptation D. Sensory deprivation Answer Key: A Question 45 of 50 2. 0/ 2. 0 Points Which of the following is a Gestalt principle? A. Brightness B. Saturation C. Proximity D. Acuity Answer Key: C Question 46 of 50 2. 0/ 2. 0 Points The thing that makes a middle-C note on a flute sound very different from a middle-C note on a clarinet is ____________. A. Frequency B. Loudness C. Timbre D. Pitch Answer Key: C Question 47 of 50 2. 0/ 2. 0 Points What two senses keep us informed about the movement of our own body? A. Homeostasis and balance B. Equilibrium and homeostasis C. Equilibrium and Kinesthesis D. Kinesthesis and homeostasis Answer Key: C Question 48 of 50 2. 0/ 2. 0 Points The deepest stage of sleep is______________ sleep. A. Stage 1 B. Stage 2 C. REM D. Stage 4 Answer Key: D Question 49 of 50 2. 0/ 2. 0 Points As Bridget is walking through a parking lot, a bicyclist swerves toward her. Her heart races and sweat breaks out as she jumps out of harm’s way. Soon, Bridget’s heart begins to decrease and return to a regular rhythm. This calming reaction is due to the action of Bridget’s ______________. A. somatic nervous system B. keletal nervous system C. parasympathetic nervous system D. sympathetic nervous system Answer Key: C Question 50 of 50 2. 0/ 2. 0 Points How did infant rhesus monkeys that were raised with both an artificial â€Å"wire mother† and an artificial â€Å"cloth mother† respond to these objects? A. They became attached to the artificial mother that supplied milk. B. They avoided both mothers except when they were hungry. C. They would not eat or drink, and soon died. D. They would cling to the â€Å"cloth mother,† especially when they were frightened or startled. Answer Key: D http://biology-forums. com/index. php? topic=33156. 0

Effective Communication Essays

Effective Communication Essays Effective Communication Essay Effective Communication Essay Most people think communicating is easy, after all it is something we have done our entire lives. There is some truth in this view. Communicating should be straightforward; what makes it challenging, and frustrating are the barriers people put In the way. There are many obstacles affecting communication, however, this paper will concentrate on how emotions can create a barrier. Barrier Team C chose emotions as a barrier because emotions can create a barrier Id the immunization or receiver let their emotion get in the way of the communication; how you say something is as important as what you say, and the receiver needs to keep their emotions out of the intended message too. Most people have experienced communication barriers due to emotions. People In negative moods are more likely to scrutinize messages In greater detail, whereas those in positive moods tend to accept communications at face value (Robbins Judge, 2013, p. MM. One example is in a restaurant setting if someone has a bad r a negative experience they are more likely to complain. Whereas someone who has a positive experience, they are not as likely to tell the manager they had a great experience. Extreme emotions such as Jubilation or depression are most likely to hinder effective communication. In such Instances, we are most prone to disregard our rational and objective thinking processes and substitute emotional Judgments CITATION Robber 353 1033 (Robbins Judge, 2013, p. 353). The reason why people do not think or speak rationally when they experience Jubilation or depression s because they are two extreme emotions that people experience that affect them emotionally . There are countless occasions where someone let emotions interfere with communication; here are a few real life examples. Real life examples A worker In a companys call center communicates with clients Vela telephone. A majority of the calls taken Involve a customer In a high stress situation. The reason for the call is normally that the client is experiencing a problem with their service and wants the problem fixed. This customer is experiencing emotions such as anger, frustration, or confusion. These emotions may cloud the message they are receiving from the customer service representative and can be misinterpreted. The misinterpretation of information may be perceived as an accusation that the problem Is the customers fault or that their business Is not appreciated. This emotional communication barrier could potentially lead to lost business because the emotional client switched service providers. Challenges Conclusion Communicating should be easy; after all, we do it on a daily basis.

What can critical theory tell us about international politics Essay

What can critical theory tell us about international politics - Essay Example This paper expounds on the various contributions of the critical theory to international politics. According to Thompson (1990), the philosophical and historical meaning of critical theory is ambiguous and it is both narrow and wide. In its narrow aspect, the critical theory is a development that runs down from several German philosophers and sociologists of â€Å"Western Europe Marxism†, which in other terms is referred as the Frankfurt school. Marxist or Frankfurt theorists argue that the major defining characteristic of the critical theory is that it seeks liberation or emancipation of the human being (Joseph, Andras and Stomp, 2010 p 63). This includes emancipating human beings from enslaving situations and conditions. From the narrow perspective of the critical theory that is concerned with liberation of people, various theories have been developed from the perspective that examines critical theory in a much broader sense. Various factors have contributed to the emergence of these broader critical theories, but the underlying fact is that they originate from diverse social movements that are concerned with â€Å"the authority or domination of people in the contemporary societies† (Chantal 1990 p29). ... Secondly, the critical theory should provide significant account of both the historical and cultural circumstances affecting the individual as well as the society from which the theorists own intellectual activity relies (Craig 1995). Thirdly, critical theory should be a continuous and critical reassessment of the constitutive classes that includes the historical construction of the examined framework. Finally, a critical theory should establish an important engagement with other works seeking social explanation with intention of elucidating the strong and weak points, but also showing the logic behind their misunderstandings in addition to demonstrating the capacity to include their contributions in order to establish a firm and logical theoretical foundation (Craig, 1995 pp87-96) According to Burchill et al (2005, p68) critical theory is â€Å"self-reflective and motivated by values†. The principal objective of critical theory is to change the contemporary society from an op pressive, unjust and inhumane form into a society that respects and demonstrates justice, rationality, humanity and reconciliation (Chantal, 1990, p53). Therefore, critical theory is charged with various responsibilities that are crucial in our contemporary historical circumstances at both local and international level. Some of the roles of the critical theory include promoting and diversifying education provided in the society so that people can develop different expertise and knowledge that protects the society from the dangers of overspecialisation in a particular discipline (Thompson, 1990). Intellectually diversified individuals are capable of thinking

Gender and Race Essay Example | Topics and Well Written Essays - 1000 words

Gender and Race - Essay Example From this paper it is clear that  a queer man is a person who is trying to move beyond traditional notions of human sexuality. In most cases, as the author says, he or she is faced with a serious problem. This problem has to do with traditional notions of sexual identity. It is believed that heterosexual relationships are the norm while homosexuality should be viewed as deviant behavior. This means that homosexuality and homosexual identity are not the norm. However, such a view is contrary to the interests of sexual minorities who are interested in obtaining more rights and opportunities in the field of their sexual identity. Munoz examines the culture that he believes makes every effort to go beyond the traditional notions of identity formation. As an example, he analyses Magda Gomez's performances.  This essay discusses that Munoz uses this excellent opportunity to demonstrate the features of a culture that using different artistic means is trying to break the traditional fram ework in respect of human behavior and identity. On the other hand, Munoz has the opportunity to observe the presence of certain racial and gender stereotypes that continue to exist in the framework of the modern gay culture.  The person goes through a series of stages that ultimately have a decisive importance in the formation of his or her identity. Despite the value of Freud's psychoanalytic theory, it implies uniformity and rigid set of conditions that are necessary for the formation of personality.

Reasons for pursuing a legal educaton, goals on the future, plans upon Personal Statement

Reasons for pursuing a legal educaton, goals on the future, plans upon graduation, and experiences that made me realize - Personal Statement Example In addition, I also worked as the co-owner of Triune Studios which produces music for some top selling artists including Madonna and Shakira. Furthermore, I also tried my hand in film production by working as script supervisor and even did scouting services for the director of Next Models, one of the top talent agencies in the world. However, my lack of knowledge about the rules pertaining to entertainment industry is a matter of serious concern for me. I believe it is highly necessary for me now to get some knowledge about entertainment law. During these years, I have noticed one thing that there is an acute deficiency in the number of legal experts who deal with the issues of entertainment industry. . I have my friends who have graduated in law but they still possess relatively less idea about this field. This made me realize the fact that one who specializes in entertainment law is certain to have a lucrative career ahead. From my experience in the music field, I know very well th at the legalities in music industry are quite complex in nature including talent agreements with musicians and composers, producer agreements, synchronization rights, intellectual property issues and copyrights. And the film industry has issues like option agreements, finance, chain of title, talent agreements including film directors, actors, composers, production designers, distribution, intellectual property issues and trademark. However, many people in this field have little or no knowledge about these jargons and there is an acute shortage of experts in these fields. I thought about this issue over and over and found that this is my field as there is a large number of factors in my favor. First of all, during my career in film and music industry, I have developed a lot of connections with a large number of people in these fields and I am sure to have a lucrative career being their legal adviser. In fact, I will not have any problem finding clientele as I have a lot of contacts. My knowledge about these fields will help me understand the issues in a better way and studies must be easy for me. Education and entertainment industry are my passions. I already earned graduation in Arts and Psychology. The Arts degree has enormously helped me in improving my performance in the field of entertainment. I admit that it sharpened my skills to a great extent. In addition, my degree in psychology gives me a better understanding of the expectations of the target audience, thus making my productions a huge success. So, where I am lacking severely now is in the matter of legal aspects of this industry and hence, law education has become very essential for me. In fact, it is my desire to produce more films and music videos. As my career and business are growing by leaps and bounds, there is a need to have better understanding of the legal jargons including option agreements, finance, chain of title, talent agreements including film directors, actors, composers, production designers, distribution and intellectual property issues. This knowledge will certainly add a lot to my repertoire and will give me more confidence in my pursuit. Recently, one of my friends in the entertainment industry had a dispute over copyright and it reached the court soon. In that situation, no one in my friend circle had enough knowledge regarding the legalities involved in the issue. Had he got enough knowledge in the issue, he could have avoided such a situation. This incident made me realize the

Cloud Based Customer Relationship Management Marketing plan of Starbucks coffee shop

Cloud Based Customer Relationship Management Marketing plan of Starbucks coffee shop EXECUTIVE SUMMARY This report looks at the Marketing plan of Starbucks coffee shop, and its contribution to the success of company. Formation of successful marketing plan is the key point for a company to gain the competitive advantage over its competitors. The marketing plan evaluates the strategies currently adopting by the company. But the main theme of this report is to focus mainly on company marketing strategies, such as SWOT Analysis, Ansoff Growth Matrix, Boston Consulting Group Matrix, 4s, company short term goals, objectives, and how it can be successful in the future. COMPANYS INTRODUCTION: Starbucks Corporation is a dominant multinational coffee and coffeehouse chain company based in the United States. Starbucks is the largest coffeehouse company in the world with 8,505 company-owned and 6,505 licensed stores in 42 countries, making a total of 15,011 stores worldwide. Starbucks sells drip brewed coffee, espresso-based hot drink, fruit bottled, coupled with sandwiches, pastries, snacks, salads, soups, other hot and cold drink. Core competency of star bucks: To summarize, Starbucks has a high reputation for quality because of the following: The company goes to extreme lengths to buy the very finest Arabica coffees available on world markets, regardless of price. The companys freshness and quality are legendary. Beans that are held in bins for more than a week are donated to charity. Every piece of coffee-brewing equipment that is sold has been tested and evaluated. Each Starbucks employee is extensively trained to ensure that customers receive knowledgeable service. Mission Statement: To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow. The following six Guideline Principles will help us measure the appropriateness of our decisions: Provide a great work environment and treat each other with respect and dignity. Embrace diversity as an essential component in the way we do business. Apply the highest standard of excellence to the purchasing roasting and fresh delivery of our customer. Develop enthusiastically satisfied customer all of the time. Contribute positively to our communities and our environment. Recognize that profitability is essential to our future success. Starbucks has the following core values: Provide a great work environment and treat each other with respect and dignity. Embrace diversity as an essential component in the way we do business. Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee. Develop enthusiastically satisfied customers all of the time. Contribute positively to our communities and our environment. Market Demographics: The profile for the starbucks customer consists of the following geographic, demographic, and behavior factors: Geographic: The geographic survey may include the identification of total number of population, in society and total number of target customer in which you are operating (Lanchester, Massingham, Ashford 2002). The immediate geographic target market for starbucks is the total population of the UK which is 60,776,238 approximately. The specific targeted market of Starbucks is mostly the students of schools, colleges, and universities. Demographics: Male and female. Age below 40. This age range draws off a combination of university students and locals within the society. Have (or are getting) a college education and some with graduate degrees. An income over  £457 per week (except the students who earn far less but have a decent amount of disposable income). Non-conventional customers. Psychographic: The people who want to enjoy a totally different coffee experience, they go to starbucks as it is positioned a completely different coffee shop. MARKET NEEDS: Starbucks is providing with a wide range of high quality coffee and snacks options to their customer. Starbucks seeks to fulfill the following benefits that are important to their customers: Selection: A wide range of coffee and snacks options that is unavailable at the larger, dominant coffee chains. Accessibility: Almost all types of coffee are available from starbucks centrally located storefront. Customer service: The patron will be impressed with the level of attention that they receive. Competitive pricing: Prices of all range of coffee and other stuff will be priced competitively relative to the competition. SITUATION ANALYSIS OF STARBUCKS: The company situation analysis is used at the business level to determine the strategic issues and problems that need to be addressed through the next three steps of the strategic planning process. Starbucks has own very good different kinds of strength to dominant in this industry make it to differentiate to others one in this market. This are the strength, those help starbucks to achieve their targets and desire goals. These are the stratbucks some important characteristics or strengths. STRENGHTS: Strong Brand Recognition Large retail distribution system Quality product Extensive product list Good supplier relationship Strong financial history Strong human resources WEAKNESSES: Even though starbucks posses a number of strengths but it also has some weakness too. starbucks needs to overcome on and deal them for remaining the top position in this competitive market. These are the s following list of starbucks weaknesses: Dependence on single source of business income Prices high relative to competition Strong dependence on suppliers Merchandise sales in stores SWOT ANALYSIS FRAMEWORK OPPORTUNITIES: It is a fact that every company who enter in the market must has different kind of opportunities prevail in market. This is the important, how to recognize and make to strategy to acquire them, acquiring these opportunities is called success of company . Starbucks can more successes in market if they will be able to act upon theses opportunities accordingly. The following new opportunities can help starbucks to success more in the future in the way of their business. Expansion into overseas markets Expansion into untapped U.K and worldwide markets Expansion of brand name into new products or business lines THREATS: Nobody knows about tomorrow. Especially for nowadays circumstances, world is changing dramatically. Some new threats are prevailing in the market with full swing of their effectiveness. Despite the fact of strong position of strabucks in the market, he still need to keep eye on these threat get strong positioning and branding. These are the list of some very common internally and externally threats. Economic conditions may make consumers unwilling to pay high prices Political conditions abroad may limit expansion Increasing competition in coffee market May be reaching saturation point in some U.S markets Increase prices of raw material for coffee and other stuff BOSTON CONSULTING GROUP (BCG) MATRIX: The Boston consulting Groups growth-share matrix, developed in the early 1970s, probably became the most popular management technique ever. The vertical dimension is th growth rate of the market, which is used by the BCG as a proxy variable for market attractiveness. High-Growth markets are assumed to be more attractive because, being competitively non zero sum, market share gains are often more easily obtained. Also market share gains in a growth market will be worth more in the future as the market develops. The midpoint between high and low market gtowth is In the BCG matrix, star quadrant is the most dominant place where the companies enjoy the high market growth and high market share. Thats why every company wants to stay in star quadrant. As STARBUCKS coffee shop is the renowned coffee chain in the world, thats why it clearly lies in the (STAR QUADRANT High Growth + High Share) because the annual sales of the company in last financial year 2007 are US $ 9.411 Million, moreover the coffee shop enjoying the highest market share as well in the coffee industry. ANSOFFS GROWTH MATRIX: The product-market matrix proposed by ANSOFF, provides a useful framework for considering the relationship between strategic direction, and marketing strategy (Brassington Pettitt 2006). The four-cell matrix shown in the figure considering various combinations of product-market options. Each cell in the Ansoff Matrix presents distinct opportunities, threats, resources, requirements, return and risks. Market expansions means selling more of the existing products to new markets, which could be based on new geographic segments or could be created by opening up other new segments such as age, product, usage, lifestyle or any other segmentation variables (Brassington Pettitt 2006 p 955). In the ANSOFF growth matrix, the STARBUCKS coffee shop lies in the (MARKET EXPENSION Existing Product + New Market), because company is making very good profit in almost every coffee shop in different location of the world. Expending its coffee market in Middle East, and Asia could be very helpful for the companys profit because there is huge potential for the coffee market as there is no famous coffee shops in that part of the world. Just like recently they have opened their two coffee shops, one in China and other is in Kuwait. MARKETING MIX STRATEGY FOR STARBUCKS: In order to make appropriate strategies for gaining customers preferences and their loyalty, we need to understand as to how STARBUCKS Marketing Mix or 4 Ps have enabled the company to achieve superior customer satisfaction, and also in building a long-term relationship with its customers. The issue is not whether there should be four, six, or ten Ps so much as what framework is most helpful in designing marketing strategy. Just as economics use two principals concepts for their framework of analysis, namely Demand, and Supply. The marketers see the four Ps as a filing cabinet of tools that could guide their marketing planning (Philip Kotler, 1999 p 96). Following are the some recommendations for STARBUCKS in relation with marketing mix: Frame Work of marketing Mix PRODUCT: Typically, the marketing mix stars with product p. the heart of the marketing mix, the starting point is the product offering and product strategy. It is hard to design a place strategy, decide on a promotion campaign, or set a price without knowing the product to be marketed. The product includes not only the physical unit but also its package, warranty, after-sale service, brand name, company image value, and many other factors. A Starbucks coffee has many product elements: the chocolate itself, a fancy gold wrapper, a customer satisfaction guarantee, and the prestige of the Starbucks coffee brand name. We buy things not only for what they do (benefits) but also for what they mean to us (status, quality, or reputation). Products can be tangible goods such as computers, ideas like those offered by a consultant, or services such as medical care. Products should also offer customer value. Decision that address the new product development process(innovation management), licensing strategies with potential partners, intellectual property rights, services provided to augment the revenue stream from base products product name/brand decisions ,development of complementary products by partners, creation of industry standards, packaging, and so forth, the critical need is to develop a stream of products with the right set of features to satisfy customer needs in a compelling yet simple fashion.( jakki j. Mohr, Sanjit Sengupta, Stanley Slater,2000, p7) In Starbucks they made purely their products to satisfying the needs of the customer, and they made coffee with the finest coffee ingredients of the world. The different range of coffee and snacks offered by STARBUCKS are as follow: ESPRESSO: Coffee Latte Cappuccino Vanilla Latte Coffee Americano Espresso COFFEE HOUSE FAVOURITES Caramel Hot Chocolate Coffee Misto Classic Hot Chocolate Signature Hot Chocolate Freshly Brewed coffee FRAPPUCCINO: Cinnamon Dolce Java Chip Espresso Coffee Caramel SPRING FAVOURITES: Cinnamon Dolce Latte Caramel Macchiato PRICE: decisions that establish price points for the company products, and address issues related cost to produce/manufacturer the good, margins along the distribution channel, competitors prices (pricing relative to a specific firm market position), customer value, total cost of ownership for the customer, price for product bundles, and profitability.( .( jakki j. Mohr, Sanjit Sengupta, Stanley Slater,2000, p8 ). Price is the only element of the marketing mix that produces revenue, As such; it serves a tactical as well as an economic role for an organization 9Holloway and Robison 1995). The price charged sends many signals about the likely value of the product being offered and, as such, must be commensurate with the quality of experience, Starbuckss product prices are relative high than others, because they target those people of society who give the preference on quantity. Following are the some prices of STARBUCKS famous products: ESPRESSO: Tall Grande Vent Coffee Latte  £2.05p  £2.40p  £2.65p Cappuccino  £2.05p  £2.40p  £2.65p Vanilla Latte  £2.35  £2.70p  £2.95p Coffee Americano  £1.75p  £1.90p  £2.05p Espresso  £1.20p  £1.40p  £1.55p COFFEE HOUSE FAVOURITES Caramel Hot Chocolate  £2.90p  £3.25p  £3.50p Coffee Misto  £1.95p  £2.35p  £2.55p Classic Hot Chocolate  £2.20p  £2.50p  £2.80p Signature Hot Chocolate  £2.65p  £3.00p  £3.25p Freshly Brewed coffee  £1.65p  £1.75p  £1.90p FRAPPUCCINO: Cinnamon Dolce  £3.05p  £3.25p  £3.45p Java Chip  £3.05p  £3.25p  £3.45p Espresso  £2.65p  £2.85p  £3.05p Coffee  £2.50p  £2.70p  £2.90p Caramel  £3.05p  £3.25p  £3.45p SPRING FAVOURITES: Cinnamon Dolce Latte  £2.70p  £3.05P  £3.30P Caramel Macchiato  £2.70P  £3.05P  £3.30P PLACE: Place, or distribution, strategies are concerned with making products available when and where customers want them. Would you rather buy a kiwi fruit at the 24-hour grocery store within walking distance or fly to Australia to pick your own, which involves all the business activates concerned with storing and transporting raw material or finished product. The goal is to make sure products arrive in usable condition at designated places when needed. For consumer goods the most visible player in the channel of distribution is retailer. Manufacturers and consumer alike have to put a lot of trust in the retailer to do justice to the product, to maintain stock, and to provide a satisfying purchasing experience. Retailer face the many of the same marketing decisions as other type of organization, and use the same marketing mix tools, but with a slightly different respective. They also face unique marketing problems for examples, store location, layout and the creation of store image and atmosphere. Every seller must decide deeply that how to make its products available to the target market with an easy access (Philip Kotler, 1999 p 103). Now in case of Starbucks they mainly build their stores in the prime location of the city where they can easily attracts their desired customers who really want to enjoy the taste of coffee. Just like in UK they build their stores mainly in the shopping malls and town centers. Now it is the need of the time that they should be concentrate to open their stores in Middle East and Asia. PROMOTION: Promotion includes advertising, public relations, sales promotion, and personal selling. Promotions role in the marketing mix is to bring about mutually satisfying exchanges with target markets by informing, education, persuading, and reminding them of the benefits of an organization or a product. A good promotion strategy, like using the Dilbert character in national promotion strategy for office Depot, can dramatically increase sales. Good promotion strategies do not guarantee success, however, despite massive promotional campaigns, the movies, The Alamo and The Lady-killers had disappointing box-office return. Each element of the promotion p is coordinated and managed with the others to create coordinated and managed with others to create a promotional blend or mix. These Starbucks nearly spends  £4.7 million every year for promotions. It is include the cost of print media, electronic media, indoor, outdoor media etc. The companys latest stunning plan is the Starbucks Card. You buy a re-chargeable card in the UK which can be used at coffee bars in the US, Canada, Australia and Thailand. The card will enhance the Starbucks experience for customers allowing them to buy their daily cup of coffee quickly and easily, even when they are not carrying cash. Recently company through an agreement between Starbucks, and T-Mobile the two companies have come up with a way to provide internet access at Starbucks location and high speed broadband for Starbucks customers as well. In addition, T-Mobile hot spot customers get to use the Starbucks stores as they do now. Moreover Starbucks spends millions of dollars internationally to protect the environment and global warming. DIVERCIFICATION: The major reason for a business adopting a strategy of diversification is therefore to allow it to reduce its dependence upon a single market area (W. Stewart Howe 1986 p 153). At a general strategic level Ansoff suggests three reasons why firms diversify. First, their objectives cannot be achieved by continuing to operate in their existing markets. Thus, since continued operation in these markets is not able to diversify the profit, risk or growth objectives of the business, achievement of these must be sought in new market areas. Second, where a business has excess financial resources beyond those necessary to satisfy its expansion plan in its existing markets, then rather than retain these resources in liquid form of business may invest them in new markets areas. Third, if greater opportunities are presented to the firm in new market areas than accrue from its existing activities. Then a diversification program may be undertaken to benefit from these. There are tw o types of diversifications: RELATED DIVERSIFICATION UN-RELATED DIVERSICATION RELATED DIVERSIFICATION: Expending combining with firms in different, but related industry that are Strategic Fits. UNRELATED DIVERSIFICATION: Growing by combining with firms in un-related industries, where higher financial returns are possible. Now, if Starbucks want to diversify its business outside the industry, then the company should start a totally new business that is not from the same industry. For example Starbucks is a coffee shop, if they enter in the manufacturing business and start making cars, bikes etc that will be the perfect example of diversification. But the main focus of the Starbucks should be on their strategic business unit which is coffee shop. If they want to diversify their business within the same industry i.e. related diversification, then the Starbucks should combine their business with their competitors to launch new products. INTERNATIONAL BUSINESS DEVELOPMENT STRATEGIES: The franchiser/licenser remembers to provide a standard package of components, or ingredients together with management and marketing services, and advice. Since franchising involves the transfer of tangible, it can enable greater control of the operation for the originating manufacturer than licensing (Lancaster Massingham Ashford 2002 p 437). Starbucks currently use three strategies for business in overseas. These strategies are as follow: 1: Joint ventures 2: Licenses 3: Company-Owned Operations. Mainly the company uses the company-owned shops for the business in other countries. RECOMMENDATION FOR FUTURE MARKETING PLAN OF STARBUCKS (3 YEARS): By analyzing the above whole information such as Swot analysis, Ansoff analysis, BCG matrix, marketing mix, following should be the primary objectives of the marketing plan of Starbucks coffee shop for next 3 years: GOALS OR OBJECTIVES: Sales should be increased by 15 to 20% at least. In order to get increased sales, they should increase Gross Profit margin by 25%. Find more new markets especially in Middle East, and Asia. More strengthen their position as a worldwide coffee shop leader. Increase marketing budget by 15% In order to achieve the above future objectives, the Starbucks coffee shop should follow instructions: MAINTAIN SUSTAINABLE COMPETITIVE ADVANTAGE: The Starbucks coffee shop should maintain the competitive advantage that it has got over other coffee shops. In order to maintain leading position in the coffee market, the Starbucks should introduce innovative products after good intervals. NEW TARGER MARKETS: To maintain the top position in the coffee market, Starbucks should go and find some new coffee potential market. Just like there is great potential of new coffee shop especially in Asia, and Middle East, as there is no famous coffee shop. Where they can capture in new market, and got some handsome profit as well. INTRODUCE SOME NEW PROMOTIONS: As Starbucks introduced a stunning promotion plan that is Starbucks re-chargeable card for purchasing coffee whether you have money or not at that time. Just like that company should develop a membership card especially for the students. Some discount should be offer to regular customer, and student to increase the retainment. INTRODUCE SOME INNOVATIVE PRODUCTS: To maintain the dominant position in the coffee market, it is necessary for the Starbucks that, they should introduce some really innovative products after good intervals. The induction of new products creates the brand loyalty among the customers. INCREASE MARKETING BUDGET: Marketing department is the one of the most important part of every company. This department is responsible for increasing sales. So in order to get more revenues, the company should increase the budget of marketing. Moreover they should include some world famous celebrities, conducting promotions events, seminars things like that for promotions their products. DIVERCIFY THE BUSINESS: To maintain the leading position in the coffee market, the Starbucks should go for diversification. Diversify the business in product-related items, or unrelated items to increase their revenues. IMPROVE THE PRODUCT QUALITY: To maintain the superb quality and taste of different products in Starbucks, the company should adopt the Total Quality Management tool, which means improve the products quality until the perfection, and there is no defect on product or zero defect products. EMPLOYEES MOTIVATIONS: Employees motivation is very important for every organization to get good profit, and in order to maintain its position in the market. Good pay, and reward system is the best tool to motivate the employees. So Starbucks should try to give good pay and benefits to their employees during the job. EMPLOYEES TRAINING AND DEVELOPMENT: Training and development of employees is an important task for the management in order to enhance the progress of company, and increase the sales, and produce the error free services.

Essay --

Kristy Huynh January 7, 2014 Period 2 The Poisonwood Bible Independent Study 1. Choose a passage that contains striking imagery. Analyze the passage and explain the effect on the work as a whole. â€Å"Clearing a rain forest to plant annuals is like stripping an animal first of its fur, then its skin. The land howls. Annual crops fly on a wing and a prayer. And even if you manage to get a harvest, why, you need roads to take it out! Take one trip overland here and you'll know forever that a road in the jungle is a sweet, flat, impossible dream. The soil falls apart. The earth melts into red gashes like the mouths of whales. Fungi and vines throw a blanket over the face of the dead land. It's simple, really. Central Africa is a rowdy society of flora and fauna that have managed to balance together on a trembling geologic plate for ten million years: when you clear off part of the plate, the whole slides into ruin†¦ To be here without doing everything wrong requires a new agriculture, a new sort of planning, a new religion† (524-525). Adah acknowledges what her father has done wrong and his inability to realizes his faults. The African land that the family has set food on cannot change according to their desires and attempting to do so only damages it more. Kingsolver illustrates that many do not seem to realize the impact of going into a country and asking them to change their religion, way of developing food, or their education system. Those attempting to colonize do not see the destruction that they are doing. Africa to Adah has been born like this, and â€Å" have managed to balance together on a trembling geological plate for ten million years.† This shows that balance has already been achieved in the views of the Africans and livin... ... ridiculous to Anatole that we have fruits and vegetables that are grown somewhere else and then driven miles and miles to the supermarket. The clash of the two cultures makes me wonder if the â€Å"American† way is better. It is pretty ridiculous that people can’t grow their own food and only rely on the labor of others. Although I appreciate and enjoyed reading about a world in which I have no experience, the imagery in the book was more than enough to show me that I would not survive a day living in Africa. Kingsolver’s vivid imagery and attention to detail hooked me the first few pages. (Like how the family wanted to bring the Better Crocker cake mix). The different detail from each of the Price sisters presents Africa and allowed me to piece it together. I was also able to identify myself with each of the sisters. I see myself as Rachel, Adah, Leah, and Ruth May.